Product area
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Job description
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
Additional job description
The 1P e-commerce Google Store is our owned and operated online store that showcases and sells new devices made with Google technology with a focus on our Pixel mobile device. On a day-to-day basis, the Google Store marketing team is working through innovative ideas to showcase flagship products by driving awareness, traffic, running promotions, acquiring new customers, growing relationships with existing customers, assessing opportunities for analysis and research, and finding creative ways to bring unique shopping experiences to life.
The regional APAC Google Store marketing team owns the customer experience and growth marketing strategy for the store in the region working with cross-region and functional stakeholders to drive commercial impact.
Qualifications
Job responsibilities
- Own the execution of CRM campaign moments ~7 big moments across JP, AU, IN, TW and SG. This includes campaign calendar management, briefing, creating, CRM technical delivery and deployment, performance goal setting and reporting on commercial impact driven by channel.
- Drive CRM channel share and Pixel sales contribution to support both 1P+3P unit sales and business objectives.
- Understand overarching business objectives and strategy, and own and ensure these are translated into overall regional CRM marketing strategy across the customer lifecycle.
- Drive engagement of customers by leading development of targeted, high impact content and execution of scalable marketing campaigns.
- Lead A/B and multivariate testing and optimizations throughout the customer journey and drive local learnings and insights to drive Pixel and portfolio loyalty across the region.
Minimum qualifications
- Bachelor's degree in Marketing or equivalent practical experience.
- 5 years of experience working on digital marketing campaigns, performance media or email marketing.
- Experience with APAC regional Performance Marketing.
- Experience working on campaigns/projects with multiple senior stakeholders.
- Ability to communicate in English and Japanese fluently to support partner relationship management in this region.
Preferred qualifications
- Ability to balance working in a creatively driven organization with a data driven approach to marketing.
- Ability to be resourceful and results-oriented with an enthusiastic and positive attitude.
- Ability to take complex data and distill them into meaningful and coherent narratives.
- Excellent problem solving skills, with the ability to use data to drive actionable insights and scale effectively across a large organization.
- Excellent organizational skills with the ability to manage and coordinate projects across regions.
- Excellent project management skills with attention to detail.
