An exciting opportunity has arrived at The Garcha Group, Singapore’s boutique hotel group currently with the following hotels:
- Maxwell Reserve, Autograph Collection Hotel (Marriott);
- Duxton Reserve, Autograph Collection Hotel (Marriott);
- The Vagabond Club, a Tribute Portfolio Hotel (Marriott);
- The Serangoon Club, a Tribute Portfolio Hotel (Marriott).
Garcha Group Benefits:
- As an associate of a Marriott hotel, you, your parents or parents-in-laws, children, spouse/domestic partner and siblings are eligible for discounts on F&B and room rates in 7,000+ hotels world-wide.
- As an associate of a Marriott hotel, you have access to the “Global Learning + Development” tool which creates for you personalized learning experiences designed to help you thrive in their Marriott career journey. (see attached for full Marriott benefits)
- 2 nights yearly staycation including all meals and beverage (incl. alcoholic) in any of the 4 Garcha Group hotels in Singapore.
- 20% off Food & Beverage at all Marriott
We are looking for candidates who can build The Garcha Group brand digitally on all platforms leading to direct measurable revenue for all hotel rooms and F&B outlets.
Responsibilities include but are not limited to:
- Be a brand guardian for The Garcha Group, setting the tone as well as the look & feel ofall communication.
- Create and execute social media calendar for daily content on social channels such as
Facebook and Instagram.
- Create and execute EDM schedule.
- Review and respond to all reviews on social media, Marriott and OTA channels within 24
hours.
- Initiate and maintain a yearly schedule of events for marketing campaigns.
- Plan, coordinate and execute marketing campaigns both room-side as well as F&B at
property level, enabling more customized and need based marketing.
- Create and organise photography, videography and associated editing for all marketing
needs.
- Maintain and update Marriott and "vanity" hotel and F&B websites' content to ensure all
communication is up-to-date and on brand
- Create and ensure version control of all graphic collateral assets in all departments of all
hotels and F&B.
- Coordinate PR events with and independently from PR company, and continue
relationships/partnerships.
- Assess, recommend, and develop and maintain relationships with influencers, through a
planned schedule of invitations to hotel inspections and hosted events.
- Respond to all emails within 24 hours regarding any marketing and influencer
opportunities.
- Be up to date with online, above the line, below the line market trends and new
developments.
- Actively monitor competitors' online, above the line, below the line marketing programs
- Identify other online marketing opportunities to increase brand and hotel awareness from
time to time.
- Drive traffic and conversion for the F&B dining venues website, ensuring offers are relevant to the market and produce results
- Maintain and update website content to ensure brand standards and web audit goals are met
- Create awareness and visibility of F&B website through Search Engine Optimization and Display Media
- Ensure optimal utilization of Marriott digital tools and channels to maximize marketing coverage
- Manage social media channels to build brand reputation and loyalty through relevant and engaging content that is brand compliant
- Ensure hotel meets Marriott’s social media measurement goals
- Develop social media campaigns and strategies to increase hotel’s presence and participation
Other Projects/Responsibilities:
• Identify online marketing opportunities to increase property visibility and awareness
• Keeping abreast with online market trends and new developments
• Actively monitor competitors’ pricing and marketing programs
• Support and give advice on any-related digital / online initiatives
• Develop annual digital marketing strategy for the hotel
• Produce videos and/or prints for media marketing purposes
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