Responsibilities

• The Sales Executive will manage his/her Sales Channel and reports directly to the CEO
• Develop effective sales strategy to grow existing accounts as well as identifying new channel opportunities to drive incremental sales
• To work closely with customers and build long term relationship
• To handle customers’ feedbacks professionally
• To work closely with the sales team in achieving the sales objective for the month, quarter and year.

Job Requirements

1) Have at least 3 years relevant experience in Singapore

2) Manage various fruit stalls in Singapore and its employees

3) Must be knowledgeable about vegetables and fruits from various countries and states

4) Have knowledge about the pricing and quality of vegetables and fruits

5) Need to train staff assistant

6) Be able to identify sales trends

7) Able to work on split shift, night shift, weekday evenings, weekends and public holidays during peak seasons.

· Must be able to work night shift and split shift

· Must be able to work extra hours or weekend if needed

• Develop annual and quarterly business plans to maximize the sales and product focuses
• Responsible for demand planning and new product forecasting
• Responsible for the front line teams; to ensure they reach sales targets
• Gather, report, and communicate customers' feedback on service, customers, and product
• Measure, track and analyze key KPIs to enhance results
• Create reports for upper management
• Keep abreast with industry, market trends, and best practices
• Maintaining constant communication between management and staff, to ensure proper operations of the organization
• Achieving consistency across all outlets in terms of great customer experience, service standards, and customer satisfaction

Requirements:

• Service-oriented with a positive attitude.
• Able to lead, influence, and resolve conflicts to reach consensus around common goals.
• Friendly and cheerful personality.
• 5 to 8 years of experience in beauty industry will be an advantage
• Good communication and interpersonal skills.
• Comfortable with working in a fast-paced environment.
• Able to work night shift and split shift
• Customer-focused and possess strong communication & interpersonal skills
• Pleasant disposition & well-groomed
• · Must be able to work night shift and split shift
• · Must be able to work extra hours or weekend if needed

· At least 3 year(s) of working experience in the related field

· Maintaining a positive attitude and focus on customer satisfaction

· Preferably some experience and knowledge in retail selling will be a good advantage.

· Able to use basic computer skills such as Microsoft Word, Excel and Email.

· Must be able to work night shift and split shift

· Must be able to work extra hours or weekend if needed

Salary package: $2,200 - $3,500 (including commision)

Job Description:

• Deliver sales quota set by the management.
• Understand customer needs and coordinate efforts to provide excellent service to the customers, as well as maintain a good relationship with them.
• Attend to customers’ queries and complaints, and provide the best solutions to help them solve the problems.
• Design and arrange the retail outlet layout and product management.
• Responsible for the planning and execution of in-house roadshows/promotional activities for the Company’s products.

Job Requirement:

• Has a keen interest in sales.
• Able to communicate fluently in English & Mandarin to liaise with Mandarin-speaking clients.
• Have basic computer literacy skills.
• Required skill(s): Selling, Customer Service, Stock Management

Responsibilities:

• Generate purchase and delivery orders and invoices
• Check all payment invoices for accuracy and prepare payments to suppliers
• Liaise with suppliers to place order
• Liaise with customers and installation team and manage installation schedule and routes
• Preparation of sales quotation and follow up with customers on confirmed sales orders

Requirements:

• Able to perform and eager to learn
• Good negotiation and communication skills
• Able to work under pressure
• Computer literate and good communication skill
• Immediate Availability/within short notice
• Working hours & days：5 days work week 9am to 6pm
• Working location - Ubi

i) Provide professional nail services including manicure and pedicure, nail extension and gel nail services

ii) Provide eyelash extension

iii) Provide hair extension

iv) Promote and sell products and services, assist the customers for the selection of products and services

Work Location: Near to Bugis MRT

i) Provide professional nail services including manicure and pedicure, nail extension and gel nail services ii) Provide eyelash extension iii) Provide hair extension iv) Promote and sell products and services, assist the customers for the selection of products and services

Work Location: Near to Bugis MRT

We are a 15-year Singapore-based jewellery brand and we are looking for a driven, motivated and positive sales people to join our team. A happy team will lead to happy customers.

We are looking for a drama-free workplace environment where employees will be happy to come to work to.

We have a total of 7 retail stores in Singapore and looking for new sales associates to join our team.

• Provide excellent customer service & assistance to guests
• Dynamic & proactive in meeting sales targets
• Attend to guests enquiries
• Provide customers with advice and guidance on product selection
• Manage POS processes
• Ensure smooth day to day operations
• Ensure tip-top store cleanliness, VM change & display
• Meet & follow store’s SOP standards
• Able to work independently & with teams to follow up instructions shared by supervisors

Requirement:

• Experience in retail and fashion/accessories or jewellery category a plus
• Someone who is meticulous and has high moral and work ethics, someone who takes pride in their work
• Skills like Cashiering, Logistics, Inventory Management, Customer Service, housekeeping and maintenance of overall cleanliness of store, after-sales service and stock taking

Comes with

14 days annual leave (additional 1 day for every year worked up to 20 days)

14 days sick leave

1 day Birthday leave

3 days Elderly/Parental Care leave

Pay structure: - Basic Pay ($2100-$2300)

• Monthly Store Target commissions
• Participation in individual commissions based on a percentage of sales ($500-900 on non-peak months, up to $2000+ during peak months like mothers day, festive season)
• $100 grooming incentive
• Top sales person per store cash prize ($100 per store per month)
• Performance Bonus and Increments based on good performance
• Leadership opportunities

Part-time Role:

• Hourly salary + commission for every sale (same as our FT team's individual comms)

Valve Sales (B2b)

Location: Admiralty / Sembawang area

Working days : 5 days office hours

Junior Executive / Senior Executive

Salary : basic $3,000 - $5,000 (depending on experience)

Entitled for Sales Commission , Transport allowances (with own transport) or Transport Claim (without own transport)

Job Responsibilities

• Develop close working relationship with customers championing products.
• Identify niche market segments locally, create market awareness, new product positioning and launch, develop and implement effective marketing programs with the timely support to penetrate, expand and accelerate business growth.
• Understand market trends, competitions, local market culture/customer expectations in order to achieve the organizations’ goals.
• Liaise with management and on various matters – develop jointly common marketing goals/strategies, share marketing information, obtain courses information

Ho Ming Jie (Edmund) Reg No: R1987094

The Supreme HR Advisory Pte Ltd EA No: 14C7279

Location of work, working hours ( flexible 8am -5pm or 9am-6pm ): Central Office Location (40%) ; WFH (60%);

Our client is a reputable wine retailer and is looking at sales coordinator for team expansion.

Job Description

• Daily sales invoicing.
• Liaise with warehouse on stock for daily delivery.
• Liaise with outsource delivery for delivery route.
• Handle sales enquiry and forward to salesperson for detail follow up.
• Build and maintain good relationships with new and/or existing clients, and provide quality after sales service.
• Administration roles as required on day-to-day operations
• Perform other job-related duties as assigned

Qualifications

• Candidate must possed at least a GCE’O’Level, Professional certificate/ NiTEC or any field.
• Min 1-2 years of experience in customer service and administrative.
• A Positive Attitude and willing to learn.
• Team player, able to work independently, resourcefully and maintain composure in a fast-paced environment.
• Basic computer knowledge

Please include the following information in your resume.

Current & Expected Salary

Reason(s) for leaving

Notice Period / Availability to commence work

EA License 18C9251 WGT Group

Registration No R1988835 Tan Choon Hau

Job Description

• Industry/ Organization Type: Interior Design Firm (Commercial & Residential)
• Position Title: Sales Consultant / Sales Interior Designer
• Working Location: East – Ubi
• Working Hours: 5.5 days (Mon-Fri: 12pm-6pm, every Sat: flexible)
• Salary Package: Full comm (Up to 60%) / Basic Salary SGD 2000 + Comm (Up to 15%) + Attractive Monthly Incentive
• Duration: Permanent

Key Responsibilities

• Generating sales for renovation projects with provided verified leads
• Assisting in space planning and providing design recommendations
• Creating customized quotations tailored to client needs
• Overseeing renovation projects, including conducting site visits and managing coordination
• Scheduling project timelines to align with the client’s move-in dates
• Collaborating with subcontractors and suppliers to ensure smooth project execution
• Conducting on-site visits during the renovation process
• Responding swiftly and professionally to client communications via email and phone calls

APPLY NOW!!!

• Min. ITE
• Min. 2 years of working experience in related field
• Sales expertise from other industries is welcome

Kindly apply through ANY of the following methods:

• Submit your application by clicking the APPLY button;
• Email your resume to [email protected]. Please indicate #70214 on the email subject.

Anradus Application Policy: We value each application and ensure every resume is reviewed. Our process is efficient, typically concluding within 3 working days. If you do not receive communication from us within this timeframe, it's likely that your application has not been shortlisted by our client. In such cases, we recommend continuing your job search to maximize your opportunities.

Anradus Pte Ltd | EA License No. 20C0161 | Celine Tan | EA Reg No.: R1873694

My client is one of the leading supplier for high-quality industrial parts, evolving from a hardware supplier specializing in industrial piping and valve supplies to representing global manufacturers known for their commitment to quality and environmentally responsible practices.

• Permanent Position : Sales Engineer
• Salary : Attractive Remuneration + VB + AWS + Transport & Mobile Allowance + Commission
• Location : North
• Working Hours : Office, Monday to Friday

The role involves taking on lead generation responsibilities, which include conducting market research, developing solutions, prospecting, and expanding referral networks to identify potential clients.

Responsibilities:

• Proactively identify and qualify new leads, conducting initial outreach and arranging meetings to introduce products or services.
• Engage in consultative selling to understand client needs, propose tailored solutions, cross-sell and up-sell where applicable, and provide expert advice to add value to the client relationship.
• Build and nurture long-term client relationships through regular updates, product introductions, and follow-ups to maintain engagement and encourage loyalty.
• Collaborate with clients to co-create engineering solutions, drawing on technical knowledge to address unique client challenges effectively.
• Oversee the full sales cycle, from prospecting to deal closure and post-sales support, ensuring smooth transitions and consistent customer satisfaction.
• Prepare and deliver compelling, customized presentations and proposals that highlight product features and technical advantages to meet client needs.
• Stay updated on market trends, competitor offerings, and industry developments to proactively address client needs and differentiate company products.
• Develop accurate cost estimates, tenders, and proposals for client projects, ensuring alignment with client expectations and company standards.

Requirements:

• Possess at least a Diploma in Engineering
• Minimum 3 years of experience in technical and/or engineering sales preferably in refineries/petrochemical plants/pharmaceutical plants or related industries.
• Possess own vehicle

Next Step:

• Interested applicants may email your resume to [email protected] with your latest updated resume
• Only shortlisted candidates will be contacted

EA License No. – 23C2060 |EA Registration No. - R2092390

• Position: Sales & Digital Marketing cum Jewellery Designer
• Industry: Precious Gemstones, Rare Gem, Diamonds Collections
• 5.5 Work Days, 9-6pm (Mon to Fri) , 9am to 1pm Saturday
• Sunday & PH are off.
• Office near Orchard MRT (Private Sales Gallery & Office)
• Starting Salary: $2,500 - $3,500 + Commission

Requirements:

1. Min. 2 year working experience, preferable in a jewellery field.
2. Degree in Jewellery Design, Fine Arts or related field
3. Proficiency in CAD software (e.g. Rhino, Jewel CAD), sketching and technical drawing.
4. Knowledge of jewellery production processes and materials
5. Excellent knowledge of trending social media platforms and good knowledge on computer skills.
6. Knowledge in product photo taking will be added advantage.

Sales & Digital Marketing Duties:

1. Responsible for providing quality service to customer & developing a good relationship with
2. customer.
3. Maintaining boutique store environment cleanness & responsible for vitrine display.
4. Managing social media platforms, plan, and schedule social media content on a timely posting
5. (Instagram, Facebook, Website, etc.)
6. Responding to client inquiries and managing sales appointment.
7. Taking product photos and editing when needed.

Designing Duties:

1. Design and develop jewellery collections

#SCR-carson-cheong

⭕ Cheong Kar Chun ⭕ Team Manager ⭕ R1980386

⭕ The Supreme HR Advisory ⭕ 14C7279

Job Description

• Industry/ Organization Type: IT Consultancy Firm
• Position Title: IT Sales Executive/ Sales Engineer
• Working Location: Ang Mo Kio
• Working Hours: Monday to Friday, 9am – 6pm
• Salary Package: Up to $4,000 + Commission + AWS + Bonus
• Duration: Permanent

Key Responsibilities

• Drive growth and meet sales targets by acquiring new customers.
• Develop and implement a strategic sales plan to expand the customer base.
• Provide sales, revenue, and expense reports, along with realistic forecasts, to the management team.
• Recognize emerging markets and market changes while staying informed about new products and competitive landscape.
• Comprehend the characteristics of our ideal customers and their connection to our products.
• Foster and maintain strong, long-term customer relationships by collaborating with them and addressing their needs.

APPLY NOW!!!

• Minimum Diploma in IT, Computer Science or related discipline.
• At least 2 years in Enterprise Software/ Security Software channel sales or channel partner development.
• Able to travel to Asia Pacific countries as and when needed.

Kindly apply through ANY of the following methods:

• Submit your application by clicking the APPLY button;
• Email your resume to [email protected]. Please indicate #70399 on the email subject.

Anradus Application Policy: We value each application and ensure every resume is reviewed. Our process is efficient, typically concluding within 3 working days. If you do not receive communication from us within this timeframe, it's likely that your application has not been shortlisted by our client. In such cases, we recommend continuing your job search to maximize your opportunities.

Anradus Pte Ltd | EA License No. 20C0161 | Adelin Chong | EA Reg No.: R1875641

• Well Established Company
• Basic $2000 - $2500 + AWS + Variable Bonus
• Excellent Welfare and Benefits + Career progression
• Working location: East
• Working hours: Normal Working Hours
• Training provided for those without/lesser experience

Job Responsibilities:

• Engage with phone-in and walk in customers to with their inquiries
• Generate and deliver quotations to business clients
• Follow up with customers
• Collaborate with team members and management to optimize sales strategies
• Cultivate and maintain strong relationships with both new and existing customers
• To perform any other ad hoc duties as and when being required

Job Requirements:

• Possess minimum GCE ‘O’ Level qualification
• Candidate without or with lesser experience are welcome as Training will be provided

Candidates are encouraged to apply this position via Apply Now button with the following information in the resume

• Work experiences and job responsibilities
• Current and Expected salary
• Reason for leaving
• Date of availability
• Education background

We regret that only shortlisted candidates will be contacted.

LIONG ZHAO GUAN (R22107632)

EA Recruitment Pte Ltd

EA License No: 21C0492

Job Description

• Industry/ Organization Type: IT Consultancy Firm
• Position Title: IT Sales Executive/ Sales Engineer
• Working Location: Ang Mo Kio
• Working Hours: Monday to Friday, 9am – 6pm
• Salary Package: Up to $4,000 + Commission + AWS + Bonus
• Duration: Permanent

Key Responsibilities

• Drive growth and meet sales targets by acquiring new customers.
• Develop and implement a strategic sales plan to expand the customer base.
• Provide sales, revenue, and expense reports, along with realistic forecasts, to the management team.
• Recognize emerging markets and market changes while staying informed about new products and competitive landscape.
• Comprehend the characteristics of our ideal customers and their connection to our products.
• Foster and maintain strong, long-term customer relationships by collaborating with them and addressing their needs.

APPLY NOW!!!

• Minimum Diploma in IT, Computer Science or related discipline.
• At least 2 years in Enterprise Software/ Security Software channel sales or channel partner development.
• Able to travel to Asia Pacific countries as and when needed.

Kindly apply through ANY of the following methods:

• Submit your application by clicking the APPLY button;
• Email your resume to [email protected]. Please indicate #70399 on the email subject.

Anradus Application Policy: We value each application and ensure every resume is reviewed. Our process is efficient, typically concluding within 3 working days. If you do not receive communication from us within this timeframe, it's likely that your application has not been shortlisted by our client. In such cases, we recommend continuing your job search to maximize your opportunities.

Anradus Pte Ltd | EA License No. 20C0161 | Adelin Chong | EA Reg No.: R1875641

Regional Senior Sales Executive / Sales Executive - TK

Job Responsibilities:

• Responsible for selling Engineering-Plastics Raw materials to both current and potential clients.
• Create quotations and negotiate prices according to the company's policies.
• Coordinate and guarantee successful delivery to clients as needed.
• Sales planning, forecasting, and other sales-related reports.
• Collaborate closely with the sales coordination team.
• Communicate with other departments concerning client delivery and payment concerns.
• Reports to Sales & Marketing Manager
• Business trip for Sales-East Asia will be required

Job Requirements:

• At least 2 years of B2B Sales working experience
• Candidates from Manufacturing industry /Chemical/Industrial materials / Trading/ Electronics/Engineering industries are welcome
• Able to handle both sales activities and sales documentation
• Ability to manage overseas distributors
• Responsible, able to work in a team and have a humble and willing to learn attitude

Interested applicants please send your resume in Microsoft Word/PDF Format to Tiffany, [email protected] with email subject header "Job Application for Regional Senior Sales Executive / Sales Executive - TK ".

We regret that only shortlisted candidates will be notified. Other applications will be updated to our database for future job opportunities.

By submitting any resumes or applications to Pasona Singapore Pte Ltd, you are considered to have read and agreed on the terms of our Privacy Policy, and consented to us collecting, using, retaining, disclosing your personal information to the prospective employers for their consideration.

Please find our Privacy Policy Agreement from the below link.

http://www.pasona.com.sg/privacy.html

Thank you for your kind understanding and co-operation.

Pasona Singapore Pte Ltd

EA License No:90C4069

(Koh Jia Wen)

(R1104633)

Sales Executive Jobscopes:

1) Serving customer existing customer

2) Canvasing of new customer

3) Achieve sales target

4) Have experience in aircon sales will be an advantage

5) Possess class 3 License is an advantage but not critical for this position

6) Prior experience in working with MCST, Building management, operation managers will be good.

7) B2B and B2C

8) Provide timely quotes

9) Provide quick response to customer enquiry

10) Opening up new channels

Job Description

• Industry/ Organization Type: Interior Design Firm (Commercial & Residential)
• Position Title: Sales Consultant / Sales Interior Designer
• Working Location: East – Ubi
• Working Hours: 5.5 days (Mon-Fri: 12pm-6pm, every Sat: flexible)
• Salary Package: Full comm (Up to 60%) / Basic Salary SGD 2000 + Comm (Up to 15%) + Attractive Monthly Incentive
• Duration: Permanent

Key Responsibilities

• Generating sales for renovation projects with provided verified leads
• Assisting in space planning and providing design recommendations
• Creating customized quotations tailored to client needs
• Overseeing renovation projects, including conducting site visits and managing coordination
• Scheduling project timelines to align with the client’s move-in dates
• Collaborating with subcontractors and suppliers to ensure smooth project execution
• Conducting on-site visits during the renovation process
• Responding swiftly and professionally to client communications via email and phone calls

APPLY NOW!!!

• Min. ITE
• Min. 2 years of working experience in related field
• Sales expertise from other industries is welcome

Kindly apply through ANY of the following methods:

• Submit your application by clicking the APPLY button;
• Email your resume to [email protected]. Please indicate #70214 on the email subject.

Anradus Application Policy: We value each application and ensure every resume is reviewed. Our process is efficient, typically concluding within 3 working days. If you do not receive communication from us within this timeframe, it's likely that your application has not been shortlisted by our client. In such cases, we recommend continuing your job search to maximize your opportunities.

Anradus Pte Ltd | EA License No. 20C0161 | Celine Tan | EA Reg No.: R1873694

Position: Sales Engineer

• Working Day: Monday – Friday (8.30am – 5.30pm)
• Working Location: Woodlands
• Salary: $2300 - $3,000 + Mobile Claim + Transport Allowance (Cab-charge Card)

Requirements:

• Possessed Diploma in Engineering or any equivalent qualification
• Prefer at least 1 year working experience
• Technically incline with Sales Experience in Semiconductor Industry are preferred
• Willingness to travel oversea as required
• Training Provided

Responsibilities:

• Identify and create sales opportunity to penetrate new accounts for parts sales and main existing products
• Service corporate accounts and manage full sales cycles
• Follow up with customer enquiries
• Build strong and sustainable relationships with customer
• Any other ad hoc duties assigned

Chin Wai Loon Reg No: R24121618

The Supreme Hr Advisory Pte Ltd EA No: 14C7279

Job Description:

• Coordinate and organise sales meetings and events to ensure smooth execution.
• Manage and support daily sales-related documentation, ensuring accuracy and completeness.
• Facilitate the sales process promptly and efficiently upon receipt of Purchase Orders.
• Assist in taking minutes during meetings, documenting key discussion points, and action items for follow-up.
• Provide support to the sales team in the preparation and submission of tender documents.
• Prepare quotations and invoices in a timely manner.
• Asist the sales team by compiling and organising necessary documentation for client interactions and field support.
• Work in tandem with the sales team to streamline processes and enhance operational efficiency.
• Focus on administrative duties to ensure the seamless operation of the sales back-end functions.
• Perform ad-hoc tasks and responsibilities as needed to support the sales team.

Requirements:

• Recognised Diploma or Degree in any field
• Preferably 2 years' experience in a related customer-facing field (Eg, Customer Service, Order Processing, Sales Coordination, etc)
• Working experience in import/export or related environment would be advantageous
• Working knowledge and experience in CRM/ERP system

HOW TO APPLY:

Interested applicants, kindly click on “APPLY NOW” or send your resume in MS WORD format to hestia.wong(at)trustrecruit.com.sg

We regret only shortlisted candidates will be notified.

Important Note: Trust Recruit Pte Ltd is committed to safeguarding your personal data in accordance with the Personal Data Protection Act (PDPA).

Please read our privacy statement on our corporate website www.trustrecruit.com.sg.

Trust Recruit Pte Ltd

EA License No: 19C9950

EA Personnel: Wong Ying Huan (Hestia)

EA Personnel Reg No: R24122431

Job Description:
We are seeking a proactive Sales Engineer/Sales Manager to expand our business by building and nurturing relationships with architectural firms and other stakeholders in the construction industry.

Key Responsibilities:

• Develop and maintain strong networks with architectural firms to promote company products and solutions.
• Identify new business opportunities and manage the sales process from lead generation to closing.
• Provide technical advice and tailored solutions to meet client needs.
• Collaborate with internal teams to ensure seamless project delivery.
• Achieve sales targets and drive revenue growth.

Requirements:

• Diploma/Degree in Engineering, Business, or a related field.
• Proven experience in sales within the construction industry, with a strong network in architectural firms.
• Knowledge of construction materials, systems, or solutions.
• Excellent communication, presentation, and relationship-building skills.
• Self-motivated and results-oriented.

License No: 23S1595

Registration No: R23116355

Sales Executive Jobscopes:

1) Serving customer existing customer

2) Canvasing of new customer

3) Achieve sales target

4) Have experience in aircon sales will be an advantage

5) Possess class 3 License is an advantage but not critical for this position

6) Prior experience in working with MCST, Building management, operation managers will be good.

7) B2B and B2C

8) Provide timely quotes

9) Provide quick response to customer enquiry

10) Opening up new channels

We are looking for a high-performing Sales Manager to help us meet our customer acquisition and revenue growth targets by keeping our company competitive and innovative. You will be responsible for maximizing our sales team potential, crafting sales plans and justifying those to plans to the upper management.

ResponsibilitieS

• Achieve growth and hit sales targets by successfully managing the sales team
• Design and implement a strategic business plan that expands company’s customer base and ensure its strong presence
• Own recruiting, objectives setting, coaching and performance monitoring of sales representatives
• Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs
• Present sales, revenue and expenses reports and realistic forecasts to the management team
• Identify emerging markets and market shifts while being fully aware of new products and competition status

Requirements and skills

· Successful previous experience as a sales representative or sales manager, consistently meeting or exceeding targets

· Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization

· Proven ability to drive the sales process from plan to close

· Excellent mentoring, coaching and people management skills

Sale Supervisor Job Duties

A sales supervisor typically has a wide range of responsibilities, which can include:

• Ensuring that employees have the tools and training they need to succeed in their jobs

• Building relationships with key clients and establishing long-term business partnerships with them

• Reviewing reports from managers to identify areas of improvement or new opportunities for growth in the company’s market share

• Establishing and enforcing company policies regarding customer relations, sales techniques, and ethics

• Developing and implementing training programs for new employees or existing staff members who are being promoted to new positions within the company

• Monitoring employee performance to ensure that they are meeting goals and adhering to company policies

• Managing a team of employees and ensuring that they are trained to perform their jobs effectively

• Reviewing customer orders and inventory to ensure that all customer needs are being met

• Conducting market research to identify new opportunities for growth in the industry