Role Overview:
We are seeking an AI Marketing Specialist to join our dynamic team in Singapore. The ideal candidate should have a robust understanding of social media and digital marketing. Additionally, the candidate should have a basic understanding of data analysis, natural language processing (NLP), and machine learning algorithms. The position involves developing and implementing social media marketing strategies, conducting detailed market research, and training AI models to generate high-quality social media content.
Key Responsibilities:
1. Social Media Marketing:
- Develop and implement effective social media marketing strategies tailored to client needs, ensuring seamless project execution.
- Utilise advanced social media analytics tools to track, measure, and optimise campaign performance across platforms such as WeChat, Little Red Book, LinkedIn, and TikTok.
- Conduct comprehensive social listening and competitor analysis to inform strategy development and content creation.
- Create and manage social media calendars, ensuring timely and relevant content delivery aligned with current trends and client objectives.
2. Market Research and Data Analysis:
- Conduct detailed market research to identify trends, opportunities, and competitive dynamics in international markets.
- Utilise data visualisation tools such as Python and Tableau to present market research findings, creating actionable insights for strategic decision-making.
- Develop and maintain market intelligence reports, providing in-depth analysis on industry trends and potential market expansion opportunities.
- Collaborate with cross-functional teams to integrate market research findings into business development strategies, supporting the expansion of Jeffery Adventure's international presence.
3. AI Model Training:
- Train and optimise AI models to generate high-quality social media content, such as copywriting, posters, and video scripts.
- Implement basic machine learning algorithms and natural language processing (NLP) techniques to enhance content generation and personalisation.
- Continuously refine AI model testing and training datasets to enhance content quality and marketing effectiveness.
- Perform basic data analysis to identify user behaviour patterns and preferences, informing content creation and marketing strategies.
- Ensure AI-generated content complies with brand guidelines, legal standards, and ethical practices.
Requirements:
- Bachelor's degree in marketing, business, data analytics, or a related field; Master’s degree preferred.
- Have experience in social media or digital marketing, with a solid understanding of platforms like WeChat, Little Red Book, LinkedIn, and TikTok.
- Basic proficiency in data analysis tools and techniques, with some knowledge of Python or similar programming languages being an advantage.
- Foundational understanding of AI applications in content creation, including machine learning principles.
- Strong analytical skills and attention to detail, with the ability to interpret complex data sets and provide actionable insights.
- Excellent communication and organisational skills, capable of effectively collaborating with internal teams and external partners.
- Strong learning ability and a sense of innovation, adaptable to the rapidly changing market environment and technological advancements.
- Fluency in English and Mandarin will be beneficial for this job, as it caters to a diverse clients and market demographic.
