Job Description:
Strategic Planning:
l Develop localized marketing plans tailored to regional conditions while aligning with headquarters' overall strategy.
l Ensure that marketing strategies effectively address the unique characteristics of the local market.
Market Monitoring:
l Continuously track local market dynamics, to gain insights into emerging trends and consumer behaviors.
l Provide data-driven support for local marketing decisions, ensuring they are informed by current market conditions.
Event Planning:
l Plan and execute both online and offline marketing activities, including major marketing events, trend-driven campaigns, festive celebrations, and other initiatives aimed at enhancing brand influence.
l Develop creative and impact events that resonate with the target audience.
Social Media Operations:
l Coordinate and oversee the implementation of headquarters' three major marketing campaigns across social media platforms.
l Ensure seamless integration and effective communication with headquarters’ management regarding social media strategies and campaigns.
Cross-Industry Cooperation:
l Understand and analyze local brand marketing activities, identifying suitable collaboration opportunities based on macro market trends.
l Develop and submit a quarterly market cooperation plan outlining potential partnerships and strategies for mutual growth.
Store Assistance:
l Provide support to specific stores in completing event video shoots, tutorial sessions, and other promotional activities to ensure successful execution on the ground.