Marketing Manager Job Description

We are seeking an innovative marketing manager to promote our company's brand and services. In this role, you will be optimizing our marketing strategies, managing the marketing department's budget and staff, as well as preparing forecasts. To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads. An outstanding marketing manager will be someone whose expertise translates into increased brand awareness and profitability.

Marketing Manager Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Marketing Manager Requirements

• A Bachelor’s degree in marketing, business or any other relevant field
• Sound understanding of marketing fundamentals and tactics
• Creative thinking and problem-solving ability
• Leadership and project management skills
• Knowledge of digital marketing and social media marketing strategies
• Excellent verbal and non-verbal communication skills
• Proficiency with marketing tools and software
• Proficient in marketing research and statistical analysis
• The ability to work under pressure.
• Availability to work within opening hours (e.g. evenings, holidays, weekends).

Business Development Manager Job brief

We are looking for an ambitious and energetic Business Development Manager to help us expand our clientele. You will be the front of the company and will have the dedication to create and apply an effective sales strategy.

The goal is to drive sustainable financial growth through boosting sales and forging strong relationships with clients.

Business Development Manager Responsibilities

• Develop a growth strategy focused both on financial gain and customer satisfaction
• Conduct research to identify new markets and customer needs
• Arrange business meetings with prospective clients
• Promote the company’s products/services addressing or predicting clients’ objectives
• Prepare sales contracts ensuring adherence to law-established rules and guidelines
• Keep records of sales, revenue, invoices etc.
• Provide trustworthy feedback and after-sales support
• Build long-term relationships with new and existing customers
• Develop entry level staff into valuable salespeople
• Developing goals for the development team and business growth and ensuring they are met.
• Training personnel and helping team members develop their skills.
• Finding and developing new markets and improving sales.
• Perform any other duties assigned by the director.

Business Development Manager Requirements and skills

• Proven working experience as a business development manager, sales executive or a relevant role
• Proven sales track record
• Experience in customer support is a plus
• Proficiency in MS Office and CRM software (e.g. Salesforce)
• Proficiency in English
• Market knowledge
• Communication and negotiation skills
• Ability to build rapport
• Time management and planning skills
• BSc/BA in business administration, sales or relevant field
• The ability to work under pressure.
• Availability to work within opening hours (e.g. evenings, holidays, weekends).

RESPONSIBILITIES:

· Define and action strategic commercial plans across each commercial channel (MOT, MOFT, Ecommerce & Traditional trade), shaping and delivering the customer and channel strategy for the RTM by maximizing the long-term value to the company

· Deliver on key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share)

· Build a capable commercial team that efficiently covers our direct universe and building internal and external.

partnerships for the long term.

· Preside over national partnership negotiations and set guidelines that allow our team or the Distributor’s teams to manage the business daily basis.

· Embed a culture where an ensuing shared sense of purpose and a passion for winning results in a goal driven business that delivers on commitments.

· Manage rebates and sales structures to maximize volume and value, keeping price ahead of pricing commitments.

· Provide market input to S&OP process

· Ensure that your teams / Distributor’s teams have the resources and assets needed to deliver desired results.

· Manage the forecast process and annual budget process of the business

· Manage market / channel / account performance monthly basis – working with distributor counterparts to ensure delivery of forecast and budget (volume / value / execution)

· Actively build Distributor capability to create value for Bacardi and distributor.

· Input into the country IAP process to ensure local channel and customer needs are captured.

· Continuously optimize our Route–to Market and Cost to Serve in your territory.

· Build effective long-term relationships with distributors to drive financial impact.

· Align distributors and your sales and marketing teams behind targets and create a passion for winning.

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

· Significant commercial leadership experience, ideally within a beverage distribution company at a national level

· Experience in Consumer & Customer Marketing

· Experience in managing multiple stakeholders in a complex matrixed environment, especially Distributor Management

· Demonstrable track record of commercial performance

· Proficient in English language skills, MS Office & Chinese speaking

· 5 – 10 year Experience in sales in a leading FMCG company and leading teams.

· Prior experience in FMCG, Tobacco & Spirits is preferred.

PERSONAL QUALITIES – SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR

· Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become

· Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others

· People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance.

· Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.

· Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with

· Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

· You have a strong bias for action and focus on results, seeing the business as if it is your own

The Regional Product Lead primarily works with the principal and internal teams to support the strategic context for the company’s products. He/She will be involved in all aspects of successful product management

throughout its lifecycle, including product development, marketing, strategic initiatives, and developing a clear roadmap for the growth of the product.

Duties & Responsibilities:

• Lead and work with the sales teams in growing product portfolios within the organization.
• Analyze market trends, customer preferences, competitor activities, and pricing to formulate effective sales strategies.
• Identify new market opportunities and potential products within the automotive and industrial sectors.
• Gathering market intelligence on new products and constantly evaluating and developing potential new product lines.
• Responsible for sourcing, purchasing, and forecasting product demand to meet business needs.
• Manage the ordering system, demand and supply, product, and pricing.
• Manage and drive cross-functional and product development activities to achieve targeted milestones.
• Responsible for product performance analysis and product documentation.
• Conduct meetings and discussions with the stakeholders to keep the product development activities within the scope and account for the product development status.
• Build and maintain strong relationships with suppliers, distributors, and the various stakeholders, and provide the necessary support for other functions.
• Work closely with the internal marketing team to build product promotional materials and sales kits.
• Coordinate and maintain effective communication flow between sales and operations concerning product focus, marketing initiatives, and strategic initiatives.
• Comfortable with occasional travel to Overseas

The Successful Applicant:

• Diploma / Degree in Business, Marketing, Engineering, or related field preferred
• More than 5 years of relevant working experience.
• Proven ability to develop product and marketing strategies and effectively communicate recommendations to management
• Knowledge in the automotive field would be an added advantage.
• Bilingual and able to communicate with principals within the region, including China
• Ability to participate in and facilitate group meetings and presentations.
• Outstanding communication and negotiation skills, with the ability to build and maintain relationships with key suppliers and stakeholders.
• Ability to make decisions with calculated risks and consideration of the company's best interests.

Candidates with more expeirence will be considered for the Product Manager position.

We invite interested and qualified candidates to write in with your updated resume (MS Word Format) together with your current and expected salary.

We regret that only shortlisted candidates will be notified.

Job Highlights

• Dynamic working environment
• Open and collaborative culture

Inspired by Singapore’s culture, colours, and flavours, Artyzen Singapore represents a modern interpretation of the luxury lifestyle where your utmost comforts are met.

Centrally located in the heart of the city, Artyzen Singapore is just a stone’s throw from Orchard Road. Home to the 142-room luxury lifestyle accommodations, this iconic heritage landmark was once the sprawling tropical-garden mansion named “Marie Villa” by the great-grandson of Singapore’s well-known philanthropist, the late Mr Tan Tock Seng.

Responsibilities

• Assists in the development and execution of marketing plans for digital marketing communication plan which includes, website development, social media, search engine marketing and online advertising.
• Supports corporate and brand on digital marketing initiatives.
• Develop overall SEO strategies, involving keyword research, content auditing, competitor analysis and content gap analysis, SEO forecasts and link building activities to discover content topics to drive consumer engagement and audience growth to websites.
• Manages content for hotel’s website and ensure information are up to date.
• Drives e-commerce through data analytics and marketing strategies.
• Work closely with Revenue team on management of OTAs communications.
• Oversees collaborations and maximises marketing opportunities with Luxury Consortias, ensuring accurate and timely communication onto platforms.
• Assists and/or creates content for all the hotel’s social media platforms and drives engagement.
• Identifies potential Key Opinion Leader (KOL) and executes strategies to drive hotel’s awareness in the social media space.
• Reviews and identifies digital partnership opportunities to support hotel’s operations and business objectives.
• Manages digital reporting tools for hotel and communicates reports internally as well as supervises action plans for improvements where needed.
• Manages the updates and monitor the content of the preferred platforms and websites – PHG Meetings, Preferred Hotels, Preferred Family, I Prefer.

Requirements

• Diploma or degree holder in Business, Marketing, Communications or equivalent.
• Minimum of two years of relevant experience in digital marketing for service industry. Experience in the hospitality industry will be an advantage.
• Detailed understanding of digital marketing and social media landscape.
• Proficient in Microsoft Office and Outlook.
• Detailed knowledge of video and photo editing tools.
• Good command of written and spoken English. Basic understanding of other languages will be an advantage.
• Ability to work under pressure and be flexible as part of the pre-opening team.
• Passionate and enthusiastic with a positive ‘can-do’ attitude.