Overview
Mezzo Labs is a digital intelligence company who help clients turn their data into customer-winning experiences. Our goal is to deliver business value through data.
You will help implementing web analytics platforms like Google Analytics and Adobe Analytics. You will use Tag Management Systems like Adobe Launch, GTM and Tealium IQ, and design data layers. You will also get exposure to the cutting edge of data-driven digital marketing technology, including CDPs and CEPs. You will potentially set up and operate marketing automation and personalisation tools.
This is a technical role. It would suit someone with a desire to learn how to implement top-end martech and digital data platforms.
The role will be based in Singapore but may require travel to client sites across APAC.
This role would suit someone with experience of working in a digital team client-side or agency-side and who has successfully used web analytics tools to measure/optimise online acquisition and conversion.
Typical daily activity
In a typical day, you could be:
· Assisting in running workshops to gather and document technical requirements
· Supporting the platform selection process to help identify suitable tools and technologies for specific parts of the architecture
· Aiding in creating business solution designs for analytics implementations on websites and mobile apps
· Implementing these analytics solutions, typically platforms such as Adobe Analytics, Webtrends, Google Analytics, through:
o Writing tagging guides
o Delivering tags through a Tag Management System
o Designing and delivering data layers
o Setting up profiles and custom reports
· Conducting audits of client sites to assess tagging accuracy and performing gap analyses
· Reviewing other data sources, including media, CRM, or offline data, to evaluate their integration with web analytics
· Supporting the design, build, and automation of data engineering solutions using cloud technologies like AWS, Microsoft Azure, or Google Cloud Platform
· Collaborating with the Data Strategy team to implement front-end code for optimization and personalization experiences, and assisting in testing these solutions using tools such as Optimizely, AB Tasty, Adobe Target, and Visual Website Optimizer
· Design and building Dashboards on PowerBI/Tableau or other visualization tools.
· Assisting in training and mentoring clients on effectively using their technical architecture and platforms
In addition, you will be involved in connecting other data sources with web analytics so you will have a good working knowledge of Customer Data Platforms (CDPS), DMPs, media tag (e.g. DoubleClick), CRM data, email marketing data, video data and social media analytics.
This role will not require you to analyse the data – that is the job of our Data Strategy team – but you will be interested in the commercial impact of your data, either from analysis or from marketing automation.
This is a client-facing, billable role where you will support the Solutions Consultant in managing multiple clients. This includes assisting with client meetings and conference calls, ensuring clear and logical communication of technical information.
Responsibilities
· Digital data architecture
Collaborate with the Solutions Consultant to interpret business requirements and design effective digital data architectures that align with clients’ needs across various tools and technologies.
· Technical projects
Work within project teams to help implement digital analytics solutions on client platforms, ensuring all technical requirements are met.
· Technical support
Respond to client support requests promptly, often handling critical issues as a trusted final resource
· Project management
Working with the Project Manager to ensure Mezzo delivers on time and on budget. Managing clients' expectations, change requests and scope creep. Checking all deliverables before they go to the client. Ensuring the client is kept regularly updated on progress. Getting sign off of each deliverable. Raising invoices at the end of each phase
· Feedback
Getting feedback from each client and compiling a close out report with recommendations for continuous improvement.
Requirements
You will need to have:
Technical / Analytics Expertise
· At least 5 years’ technical experience implementing analytics tools and technologies (note: this is essential – you must have experience of writing documents like tagging guides or Solution Design Documents, not just briefing them in for someone else to write.)
· Experience in at least one tag management system (e.g. GTM, DTM/Launch or Tealium iQ)
· Experience in designing and implementing data layers to support analytics requirements
· Familiarity with advanced analytics technologies, such as CDPs, DMPs, and Marketing Clouds, and the ability to integrate these with other data sources
· Knowledge of JavaScript at an intermediate level
Data Analysis and Visualisation Expertise
· Strong proficiency in building dashboards on data visualization platforms (PowerBI/Tableau), with the ability to create visually impactful, data-driven insights
· Proficiency in SQL for querying and manipulating data across various databases
· A good understanding of technology, with a desire to learn more and try new tools
Analytics and Integration Experience
· Understanding of data engineering approaches, tools and technologies
· Practical experience with cloud platforms, including Azure (Logic apps, Event Hub, Data Factory etc.) and AWS(Glue, S3, redshift etc.) for data engineering and analytics.
· Proficient in Python at an intermediate level for data processing, automation, and integration tasks
Preferably, you should have:
Advanced Cloud and Data Engineering Skills
· Hands-on experience with data engineering technologies (AWS, Azure, GCP etc)
· Foundational knowledge of data science methods for advanced analytics
Front-end Optimisation and Personalisation
· Knowledge of front-end development, specifically around optimisation / personalisation build (html, JS) and configuration (in tools like Adobe Target, Optimizely, AB Tasty, VWO)
Personal Qualities
· Sociability – be a generous and likeable team member
· Curiosity – be energetic, positive, enthusiastic, with an enquiring mind
Overall, this role is ideal for a technically skilled professional who is comfortable interacting with clients, has a blend of data engineering, analytics, and cloud platform experience, who is ready to create impactful insights through dashboards/data integrations and with a natural curiosity/eagerness to learn on the go.
Personal development
You will be given the opportunity to learn various tools across the marketing analytics spectrum. If you don’t already have Adobe Analytics Developer certification, we will help you get it. If you don’t already have skills in Webtrends and Google Analytics, we will help you bridge those gaps. We want you to become a multi-facted expert in a wide range of data engineering and data science approaches, appropriate for the clients and projects we have.
Mezzo Labs sees itself as a talent incubator – we hire exceptional people and help them to grow their talents. We encourage you to join projects that stretch your capabilities and to attend training courses that accelerate your skills growth. You will define your own development path and work with your manager to grow and move up through the company. How quickly you do that is up to you. Our job is to support you on that journey.
We want you to be as happy as possible in your time at Mezzo Labs. We don’t just say this - we mean it. We give all staff a personal structured life coaching programme, Inside Out. As part of this programme, you will have access to a dedicated life coach to help you define and reach your goals, whether they be in the workplace or outside. By the end, you will have written your own unique book – with your aspirations, your goals, and a plan of how to get there.
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