The WWH Data Analyst reports directly to the VP of Revenue Management.
The position will be responsible to effectively manage all Online Distribution platforms in order to ensure complete alignment of the brand’s inventory, rate plans & price positioning within the Online Channel marketplace and PMS systems
The Data Analyst is critical to promote revenue & market share growth for Worldwide hotels through strategic coordination of revenue management processes and procedures.
Key KPI
KPI 1: Articulate any Revenue, Inventory & Ecommerce issues when they arise with solutions for resolution. (Daily)
KPI 2: Effectively manage all Online Distribution platforms / channel manager in order to ensure complete alignment of the brand’s inventory, rate plans & price positioning with the Online Channel marketplace. (Monthly Alignment Review for all Channels)
KPI 3: Communicates Distribution analytics & opportunities to drive incremental revenue through the various distributions channels. (Communicate weekly @ RevMax meeting)
Job Description
- Gather and analyze competitive intelligence to derive insights about the competitive environment and business trends to improve competitive decision making and further the marketing objectives
- Liaise with VP Revenue Management to identify opportunities for efficient/accurate data collection in the distribution and revenue management area.
- Monitor new and existing program and product initiatives and evaluate results to understand effectiveness and improve revenue performance.
- Minimize rate parity issues across all channels and provide solutions to prevent wholesale/static rate from flowing into OTA and other business segment.
- Maintain and establish effective inventory controls & pricing strategies to maintain market competitiveness across the competitive set
- Provide Channel Management Analysis and revenue potential. (Monthly & Quarterly)
- Ensure disciplined understanding of Opera Cloud PMS, Channel Manager Systems ( i.e Siteminder ) configuration in terms of Revenue and Channel Management for alignment
- Handle / Supervise Best Rate Guarantee Claims
- Supply critical analysis on the effect of short and long term decisions affecting Occupancy, ADR and RevPAR
- Knowledgeable of City Events, Conventions, Holiday Seasons in Singapore and key business source countries
- Maintain and analyze Revenue by Room Type and ensure appropriate room types sales through the various channels
Brand Website
- Involvement in Singapore marketing programmes and related products for online delivery
- Effective implementation and monitoring of online marketing programs
Developing OTA Partnerships
- Manage Online Travel Agency accounts ensuring their compliance with WorldWide Hotels strategies
- Ensure all OTA website displays correct information at all times (Inventory Mgt / Rate Delivery)
- Maintain and ensure accurate rates and inventory allotments with internal and external partners in a timely manner and ensure Rate Parity throughout all booking channels
- Endeavour to position the hotels properly on the first page of all OTA websites
- Build and maintain effective working relationships with OTA key clients
- To carry out any other duties and responsibilities as assigned by direct report
Analytics & Projects
- Provide Channel Management Analysis and revenue potential. (Monthly & Quarterly)
- To identify areas to increase performance on Online Distribution channels (i.e.Rate Plans, Room Type Description, ADV Offers, POS, Geo Source)
- To analyze and determine whether Hotels is effectively marketing itself across electronic distribution channels
- To identify revenue generating and cost savings opportunities via operational efficiencies
Job Requirement
- Diploma or Degree from a recognized hospitality / tertiary institution and/or have gained 2 years of distributions experience the hotel industry.
- Solid knowledge of Revenue Management functionality & tools (OTA Extranet, Channel Manager i.e. SiteMinder, Opera Cloud, RPMS)
- Be well versed in creating and using Excel spreadsheets with complex formula.
- Proven record of working independently, a self-starter.
- High levels of flexibility and adaptability.
- Strong team playing skills.
- Act with utmost integrity.
