Company Overview:
Our mission is to create the most rewarding shopping experiences for our 40+ million members. Helping them get the best prices and earn the best cashback on their online and offline transactions. As we expand our reach across diverse sectors, we are seeking a highly experienced and strategic Head of Social and Digital Marketing to lead our regional marketing efforts, overseeing both paid and earned marketing strategies. Your mission would be to help us create scaleable strategies to acquire and retain members and grow lifetime value.
Position Overview:
As the Head of Social & Digital Marketing, you will be responsible for leading and managing a team to develop, execute and rollout comprehensive media and content strategies across the ShopBack group. You will play a pivotal role in driving brand awareness, customer acquisition, and engagement through paid advertising, content marketing, social media, and influencer partnerships. You are someone who is experienced in ad automation and streamlining operations.
Key Responsibilities:
- Develop and implement regional online marketing and social media strategies to drive brand awareness, customer acquisition, and engagement across various channels and platforms.
- Lead a team of around 4 - 7 marketing professionals, providing guidance, mentorship, and support to ensure the successful execution of marketing initiatives.
- Oversee the planning, execution, and optimization of paid advertising campaigns across digital channels, including PPC, display advertising, and social media advertising.
- Develop and manage the content marketing strategy, including content creation, distribution, and promotion, to attract and engage target audiences.
- Drive the framework for social media strategy, including content calendar planning, community management, and influencer partnerships, to enhance brand visibility and engagement.
- Monitor and analyze campaign performance metrics, including ROI, engagement metrics, and conversion rates, to optimize strategies and tactics for maximum impact.
- Stay up-to-date with industry trends, emerging technologies, and best practices in online marketing and social media to drive continuous improvement and innovation.
- Collaborate cross-functionally with commercial, product and engineering to align marketing efforts with business objectives and ensure a seamless customer experience.
- Provide regular performance updates and reports to senior leadership, highlighting key insights, achievements, and opportunities for growth.
Requirements:
- Bachelor’s degree in marketing, business administration, or related field; MBA or advanced degree preferred.
- Minimum of 8 years of experience in online marketing, social media management, or related roles, with demonstrated success in developing and executing comprehensive marketing strategies.
- Proven experience in managing and leading a team, with strong leadership, communication, and interpersonal skills.
- Deep understanding of digital marketing channels and platforms, including paid advertising, content marketing, social media, and influencer marketing.
- Strong analytical skills with the ability to interpret data, analyze performance metrics, and make data-driven decisions. Must demonstrate an understanding of data schemas, attribution modeling and data integrations.
- Creative thinker with a passion for innovation and staying ahead of industry trends and best practices.
- Excellent project management skills with the ability to prioritize tasks, manage timelines, and deliver results in a fast-paced environment.
- Experience working in the loyalty and rewards industry or related sectors is a plus.
Join our team and experience a startup culture with the safety net of an established business foundation. Only apply if you have a growth mindset - we have lofty ambitions and we’re looking for movers & shakers to help us catapult Shopback onto the world stage.
