Job Descriptions:
Strategic Planning
- Implement marketing communication strategies that align with overall marketing goals and business objectives.
- Collaborate with cross-functional teams to ensure consistent messaging across various channels.
Content Creation
- Develop and curate content for diverse marketing channels, including social media, websites, blogs, emails, and print materials.
- Ensure all content reflects the brand voice and adheres to messaging guidelines.
Digital Marketing
- Lead digital marketing campaigns, encompassing social media advertising, email marketing, and online content distribution.
- Monitor and analyze digital campaign performance, providing data-driven insights for optimization.
Public Relations
- Cultivate and manage relationships with media outlets and industry influencers.
- Draft press releases, articles, and communication materials to enhance the company's public image.
Event Management
- Coordinate and execute events and promotional activities to enhance brand visibility and drive lead generation.
- Collaborate with internal and external stakeholders to ensure seamless event execution.
Market Research
- Conduct market research to stay abreast of industry trends, competitor activities, and customer preferences.
Brand Management
- Uphold and reinforce brand identity through consistent messaging and visual elements.
- Ensure marketing materials align with brand guidelines.
Analytics and Reporting
- Track and analyze the effectiveness of marketing campaigns, providing regular reports and insights on key performance indicators.
Job Requirements:
- Diploma or higher qualification in Marketing/Communication.
- Minimum 1-2 years of relevant experience in retail industry marketing communication, advertising, or marketing agency roles.
- Proven track record in marketing communications with successful campaign portfolios.
- Familiarity with digital marketing tools and platforms.
- Proficiency in Adobe Premiere Pro/Adobe After Effects.
- Excellent written and verbal communication skills.
- Strong organizational and project management abilities.
- Initiative-driven with a passion for creating compelling content.
- Ability to work independently in a dynamic environment.
