Job Summary
The Senior Sales Manager is responsible for managing all sales activities pertaining to leisure sales accounts (ie wholesales, travel agents, Consortia) and markets. The individual acts as the point of contact for leisure market accounts and clients, highly contributing to business generation, ensuring that all direct sales activities aligns with the Sales strategies and that both individual and hotel’s quotas and goals are met to maximise profit generation.
The Role
SALES ACTIVITIES
- Manages all leisure markets, both of local and overseas accounts
- Be involved in the planning and setting of sales goals for each leisure target market
- Proactively identify, qualify, and solicit new business to achieve personal and hotelrevenue goals by building network and relationships with higher-profile clientele to generate sales leads, optimizing potential revenue for the company
- Develop relationships within target market community to strengthen and expand customer base for sales opportunities
- Perform competitive analysis on competitor’s strengths and weaknesses to implement sales projects to gain higher market shares
- Ensure sales activities focus on all facilities including Food and Beverage, Catering,Spa, inclusive of all experiences
- Prospect new leisure businesses through phone solicitation, on-site sales calls, conducing site-visits, trade and luxury travel shows etc
- Develop an action plan that will address the accounts needs and demands and must be reviewed with the Director of Travel Industry Sales and Director of Sales & Marketing on a quarterly basis. This includes tactical plan of action and development of other key accounts
- Assist in achieving the annual operating budget to meet and exceed budget expectations. Ensure successful performance by increasing revenues, controlling expenses and providing a return on investment for the property owner and the hotel
- Schedule meetings with potential clients and coordinate business deals that seek to promote the hotel and its services
- Maintain an up to date knowledge of the hotel daily services, activities, promotion, and event. Effectively communicate and update all team members on any changes to ensure guests receive up-to-date information
- Represent the customer needs to the rest of the hotel, and constantly identify and communicate potential new revenue opportunities to the Director of Sales and Director of Sales & Marketing
- Develop strong community relations.
- Network in the local market, in the industry and professional organizations.
- Participate in tourism and entertainment networks.
- Ensure departmental participation in community service events to build teamwork and enhance community relationships
Talent Profile
- Bachelor in Business/Sales & Marketing or equivalent
- Minimum 5 years of experience in luxury hotels
- Strong analytical skills to develop and review reports (including Revenue Management) and determine other opportunities and ways to increase business levels.
- Systems knowledge (S&C Opera Cloud) and software knowledge (Microsoft Office, etc.)
