Job Description
We are seeking professionals who are looking to embark on an exciting Digital Marketing career within the smart warehousing and e-fulfilment space with Logistics Technology (LogTech) company. You will be responsible for executing strategic digital marketing campaigns, including SEO and SEM, across all digital networks to create brand awareness, increase online traffic, acquire and convert quality leads for the company.
Job Scope
- Execute digital marketing campaigns through Search Engine Marketing (SEM) and Search Engine Optimization (SEO).
- Manage social media presence (Facebook, Instagram, LinkedIn) and display advertisements to create brand awareness and online presence.
- Monitor Google Adwords campaigns and manage optimization of Ad copies, keywords structures, bidding strategies to improve Google ranking.
- Apply onpage and offpage search engine optimization techniques to improve organic search ranking.
- Identify trends and insights and keep up to date with the algorithms set by the search engine to achieve maximum ROI in paid search campaigns.
- Measure the ROI performance via Google analytics tools (GA4); report on performance and take data driven actions.
- Create visually appealing and engaging designs such as images, videos, GIFs, and animations for use in landing pages, webpages and social media etc.
- Develop brand identity elements, such as logos, icons, and visual guidelines, to maintain a consistent brand image across platforms.
- Ensure designs align and reflect the brand’s tone and messaging.
- Brainstorm and present design concepts and ideas to the management team.
- Ideate, draft, and publish high quality written articles on company news and technologies for various mediums.
Job Requirements
- Bachelor’s Degree in Marketing, Communications, Public Relations, Information Technology, Business Administration or other related fields.
- In-depth knowledge of Digital Marketing concepts, strategies, and best practices.
- Experience in managing SEO, SEM, email, social media and display advertising campaigns.
- Demonstrated ability in implementing and optimizing Google Adwords campaigns and knowledge of website analytics tools (e.g., Google Analytics, Keyword Planner Tools, Webmaster Tools).
- Experience in React JS and Adobe After Effects is highly advantageous.
- Must display a high level of proficiency in Adobe Illustrator and Photoshop.
- Excellent written and communication skills.
