Community Engagement
- Develop comprehensive strategies to engage various segments of the College’s community, including parents, alumni, students, staff, and local organisations.
- Conduct surveys, focus groups, and meetings to understand the needs and interests of the school community.
- Foster strong relationships with parents through regular communications,, and involvement opportunities.
Enhancing Internal Communication & Community Programmes
- Create channels for community feedback and ensure concerns and suggestions are addressed promptly and effectively.
- Ensure timely and accurate dissemination of information through newsletters, emails, and the school’s website.
- Community Programmes: Develop and manage programs that encourage community participation, such as after-school clubs, parent education workshops
- Encourage and facilitate student-led community service projects and initiatives.
- Reporting: Regularly report on metrics such as participation rates, community feedback on engagement activities and outcomes to school leadership, providing insights and recommendations for improvement.
Digital Engagement
- Manage the College’s online community engagement through social media platforms, ensuring active and positive interactions.
- Organize and manage virtual events and webinars to reach a wider audience and accommodate diverse community needs.
Communications and PR
- Ensure articulation of the schools’ desired image and position; assure consistent communication of image and position throughout the wider community and beyond.
- Responsible for editorial direction, design, production and distribution of all communication, including development of high-quality communication & publication for parents, staff and media:
- Through multiple communication channels (newsletters, websites, social media) promote school news and developments.
- Coordinate media interest in the schools and ensure regular contact with target media and appropriate response to media requests.
- Develop and execute social media strategies to promote recruitment and retention of students, and the school entity.
- Coordinate the appearance of all print and electronic materials such as letterheads, use of logo, brochures, newsletters, etc.
- Manage media issues and provide advice and guidance to school on appropriate actions.
- Ensure media publications are monitored related to the school.
- Oversee proactive and reactive crisis management strategies.
Requirements:
- Demonstrated skills, knowledge and experience in the design and execution of communication strategy
- General understanding of branding, online and offline marketing strategies.
- Abilities to network and develop relationships with key stakeholders i.e. agencies, partners, across functions etc.
- Outstanding influencing skills and ability to operate in a matrix organisation.
- Must have outstanding communication skills in English, both spoken and written. Knowledge in any other language is advantageous
- Highly motivated with an eye for detail and quality of work; pro-active attitude and passion for achieving results.
- Experience in content management systems and social media channels.
- Key measures of success for the team include generation of new enquiries, new parent visits and registrations, enrolment conversion/ retention rates, building strong working relations with key stakeholders (school management, parental body).
- Cultural sensitivity and understanding of the multicultural context in Singapore.
Qualifications:
- Degree level qualification in marketing, communication or related field with demonstrated success in a multi-national environment in Singapore.
- 3 years of experience in a similar role.
