Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
We’re empowering smarter medical and economic decision making to help transform the way people manage their health at all stages of life. Every day, more than 10 million tests are run on Abbott’s diagnostics instruments, providing lab results for millions of people.
Primary Function:
- An essential objective of Core Diagnostics’ end-to-end solution approach is to enhance the clinical performance of the laboratory. Immunoassays and specific digital health solution enablers are important components of the Abbott portfolio that contribute to it.
- The primary focus of this role is to develop and execute marketing strategies and programs to create demand with the components mentioned above to gain significant share.
Major Responsibilities:
- Drive initiatives that will facilitate faster penetration and higher usage of specific immunoassays including launches
- Increase footprint of digital health enablers that enhance clinical performance including clinical decision support systems
- Build reference sites and develop KOLs and advocates
- Support development of proof points that show the clinical value outside the lab
- Develop/manage all relevant marketing/ad-promo materials targeting both in-lab and outside-the-lab-stakeholders
- Monitor competition and develop appropriate responses
- Drive other marketing programs as needed for differentiating Abbott solutions
- Any other responsibilities as assigned by manager
Requirements:
- Bachelor’s Degree in life sciences, engineering or related technical discipline. MBA is preferred
- Minimum 10 years of overall experience, with ideally 5 years of marketing experience in diagnostics/healthcare industry
- Prior experience in diagnostics/lab environment preferred
- Strong team player
- Good communication and stakeholder management skills
- Able to travel for up to 30% of the time
- Strategic thinking skills and customer driven
- Results driven individual who challenges the status quo
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
