Job Responsibilities
Our Social & Public Relation Senior Executive has the responsibility of overseeing the planning and implementation of Singapore’s social media and Public Relation engagement strategy to foster brand love and awareness.
- Develop a focused social media strategy to shape the content calendar, emphasizing innovative content execution and integration of new features to expand and make engagement on Instagram, Tik Tok, and Meta.
- Oversee the publishing of content across company social platforms, collaborating with Marketing and E-commerce teams for campaign synergy and maximizing channel impact.
- Proactively and reactively engage with the audience on social media channels, maintaining the brand's tone of voice. Address customer service inquiries promptly and escalate issues when necessary.
- Develop campaign and content briefs, ensuring clear ideation and localization of Public Relation angles and social assets to support campaigns and brand partners.
- Cultivate and maintain relationships with media stakeholders, working alongside the Public Relation agency to establish a robust communications network.
- Handle all media inquiries, pitch for coverage, and manage the dissemination of press kits.
- Develop team strategies in alignment with the regional team, focusing on expanding team members effectively.
- Manage and oversee Public Relation & influencer events, especially the bi-annual of company including venue sourcing, thematic styling, and RSVP management.
- Monitor channel performance with the help of performance tracking tools & agency support, preparing bi-weekly and monthly performance reports and analysis.
- Ensure timely execution of post-mortem reporting, providing comprehensive performance and analysis for key campaigns and Public Relation events.
- Manage the allocated social media and Public Relation budget, overseeing invoice processing, and following up on vendor payments.
Job Requirements
- Degree holder preferably e-Commerce, Business Management or Marketing
- Relevant experience and interest in comms/marketing; agency, retail, and/or beauty industry preferred.
- Prior experience working in a Public relation/Media/Social Marketing agency will be an added advantage.
- Experience in developing strategic, client-centric social and Public relation campaigns.
- Knowledge in social media content creation – using Cap Cut, Canva and other social editing tools is a plus.
- Strong project management and planning skills, with the ability to conceive strategy and drive execution in a fast-paced entrepreneurial environment.
- Innovative and creative – continually looking to demonstrate and drive improvement to improve commercial outcomes.
- Outstanding problem solving, project management and analytical skills.
- Attention to detail with excellent written communication skills and the ability to work with tight deadlines.
- Excellent in Project & Time management.
Others information:
- Contract role 1 year
- Monday to Friday: 9.00am to 6.00pm
**We regret to inform that only shortlisted candidates would be notified. By submitting your personal data and/or resume, you give consent to collection, use and disclosure of your personal data and/or resume by the company (or its agent) for the purpose of the processing and administration by company relating to this job application.
Shirley Pamela Awah
Registration Number: R2196979
EA License No: 13C6730 (MCI Consulting Pte Ltd)
