Therapy Area Specialist
- Based in Singapore, the regional hub for Asia Pacific (AP) and top-ranked biopharmaceutical company on the Straits Times and Statista’s list of Best Employers in Singapore for two consecutive years (2020, 2021).
- Join the premier biopharmaceutical company that has been in Singapore for more than 25 years and in AP for over 60 years.
Job Purpose
A Therapy Area Specialist role, an in-field marketing role, excels in disease and brand knowledge to enable in-depth discussion with healthcare professionals (HCP specialist e.g Oncologists, Rare Disease specialists) and supports therapy area strategy development & execution in close collaboration with oncology cross-functional team
Primary Responsibilities
Customer Engagement
- Demonstrate in-depth disease, treatment, indication and brand knowledge (including patient pathway, stakeholder mapping) to enable impactful discussion with customers on demand, ensuring service standard are met based on HQ guideline
- Communicate the latest scientific updates within label for both company and competitor products with customers to enable them to make informed decisions about treatment choices
- Facilitate speaker programs; organizes local physician groups for peer-to-peer product education and clinical experience with HCPs
- Provide education to other healthcare stakeholders (e.g. nurses)
- Collaborate closely with cross-functional teams in customer engagement to ensure customer’s scientific needs are addressed timely
- Provide in depth discussion and maintain high engagement level with a list of HCPs under his/her responsibility.
Marketing execution and strategy support
- Document and provide customer insights to cross-functional teams and contribute to key decision maker identification & mapping and brand strategy development
- Develop promotional material development leveraging customer insights gained through customer interactions
- Create contents for local and international conferences, forums, speaker programs etc. (on-label information only)
- Support marketing tactic planning and execution in alignment with brand strategy (event planning, etc)
Other internal support
- Provide regular internal disease, treatment, indication training to cross-functional team and onboard new customer facing members
- Provide post scientific conference update and training to internal team members for in market indications.
- Contribute to development & execution of account plans in collaboration with cross functional team to deliver impactful strategies that accelerate value for company
WHAT YOU MUST HAVE
- University pharmacy degree or an advanced degree in Life science
- 4 or more years' experience working with HCPs, ideally representing multiple products and working across a complex healthcare system environment
- Good understanding of healthcare environment trends
- Understanding of industry legal, regulatory and compliance landscape
- Ability to assimilate and communicate complex clinical and product information to broad audience of different level of technical expertise
- Experience in building long term customer relationships and advocacy development
- Ability to coach, train, and mentor customer facing team
- Ability to seek out relevant information, prioritize, and apply information to solve complex problems in the ecosystem in a timely manner
- Ability to work in a cross-functional environment and able to collaborate with other team members to provide best support to customers
We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.
