PRODUCT AREA
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
JOB DESCRIPTION
You will drive measurement, analysis, and testing initiatives supporting global and regional marketing programs. You will directly analyze large data sets, and design and perform statistical analyses that continuously improve our process efficiency and campaign impact. In collaboration with a multidisciplinary team of marketing, product management, analytics and engineers, you will tap into the underlying data, align on key metrics/methodologies and generate insights that enable marketers to develop valuable, highly effective programs.
Qualifications
JOB RESPONSIBILITIES
- Own and evolve our social listening infrastructure, and drive the relationship with our agency partners forward.
- Provide insights and trends to content and campaign teams to help them optimize their content and creative strategies.
- Manage requests from collaborators for social listening intelligence, briefing, and managing our agencies and ensuring timely and high-quality output.
- Track and analyze our content performance, and find and share learnings to help us improve month-on-month.
- Take ownership of our brand reports, running stringent quality checks and working with the agency to ensure key messages are clear, concise and actionable. Own our Online Reputation Management efforts, streamlining our processes and ensuring cross-functional visibility into potential issues.
MINIMUM QUALIFICATIONS
- Bachelor's degree or equivalent practical experience.
- Less than 3 years of work experience in a Marketing related field.
PREFERRED QUALIFICATIONS
- Experience working with social media data for brand reputation management or campaign measurement.
- Experience with data visualisation tools (e.g., Tableau, Power BI).
- Understanding of current social media trends and platforms.
- Knowledge of basic statistical methods.
- Ability to identify actionable insights from social data and translate them into recommendations for marketing strategies.
- Passion for staying up-to-date on the latest social media analytics trends and technologies
