The Role:
Ogilvy’s consumer PR and influencer proposition covers the full spectrum of integrated PR and influencer work, from celebrities all the way to micro influencers, from media relations to social media content and above-the-line production. You will work closely with the Director to manage client relationships and delivery work. This includes Strategic ideation and project management of projects and/or retainers.
The Standard of delivery that Ogilvy sets will require your client management to be first class, you will be results orientated and help strategically develop ‘best in class’ ongoing influencer and PR programmes with innovative creativity and an intrinsic understanding of influencer marketing at the core of everything you do.
A key understanding of consumer influencer marketing and PR is your foundation, while you may also have experience with marketing and audiences, brand values & routes to market which all play a key role in spotting the areas influence can add value in Ogilvy’s Integrated Multi-channel strategic capabilities.
Our influence division is a pioneer and the first agency to develop a specialist divisions such as Business Influence and Health Influence, Integrating the value of influence into the core of B2B Marketing operation for clients such as Vodafone Business, Samsung Business, Intel, HSBC and Health in medical and pharmaceutical. Experience in these feils is not mandatory but beneficial.
The opportunity here is to help build influencer marketing and consumer PR in Singapore and the region, with a combined portfolio of regional hub clients and local clients.
As a (Senior) manager, you will be handling local and multi-market projects, with support from junior team members, You’ll also understand the importance of managing upwards, understanding how to navigate both junior and senior stakeholders using clear communication and professional process.
Key Responsibilities:
- Working with a team of influencer, PR and creatives, managing the day-to-day running and delivery of campaigns, from identification and implementation, managing and reporting.
- Developing influencer and PR strategy for clients: recommend objectives, targets, action plan, selection, content calendar and budget.
- Ensuring influence and PR integration, aligning and collaborating with media, social, brand activation, digital and all other stakeholders – internal and external to deliver best in class campaigns for our clients.
- Support on strategic new business opportunities and pitches across the agency.
- Learning revenue & budget management across your projects throughout the year.
- Build and maintain successful client relationships, selling in ideas and content streams in quick turnaround and high-pressure situations.
- Leading client calls and presenting creative to sell content solutions and control project management.
- Stay up-to-date with cultural/social trends and customers’ views and attitudes.
- Be an ambassador promoting our Ogilvy PR and influencer offering across both the Ogilvy and WPP business internally.
- Supports on additional projects as required – such as new business pitches, market reviews and competitive trends.
Requirements:
- Passion for PR influencer marketing with a minimum of four years’ experience in the field (Either B2B or B2C both applicable)
- A recognition of the cultural nuance of marketing in Singapore across Asia Pacific with experience in some markets.
- Recognising the difference between B2B & B2C influence and what marketing looks like in both fields
- Demostrate experience in building productive relationships with both clients & influencers.
- Ability to manage a team, including impressive delegation skills as well as being a supportive nurturing guidance for junior team members.
- An innovative, creative approach to the opportunity in PR and influence.
- Thrive under the challenge of spinning multiple plates.
- Logical commercial acumen, managing the responsibility of large budgets effectively and accurately, understanding implications of decisions on both agency, client and influecners.
- Keeping abreast of and utilising new industry tech & developments, and follower of relevant news & trends.
- Proven experience of integrating digital and social media in campaign activity.
- Self-motivated, action-oriented and ambitious with a positive "can-do" attitude
- Large agency experience highly preferrable
