Job Summary: The Public Relations Manager will oversee all aspects of our public relations initiatives, managing external communications, cultivating a positive public image, and fostering media relationships. This role is critical in enhancing our brand presence, engaging with stakeholders, and ensuring our company’s messaging is consistent and impactful.
Key Responsibilities:
- Strategic Planning: Develop and implement comprehensive PR strategies and campaigns that align with our business objectives.
Identify opportunities for partnerships, sponsorships, and advertising to promote our brand.
- Media Relations: Establish and maintain strong relationships with key media contacts, journalists, and influencers.
Prepare and distribute press releases, pitch stories, and coordinate interviews to secure media coverage.
- Content Creation: Write, edit, and oversee the production of various PR materials, including press releases, speeches, articles, and social media content.
Collaborate with the marketing team to ensure consistent messaging across all channels.
- Crisis Management: Develop crisis communication plans and act as the company’s spokesperson during emergencies or adverse events.
Monitor public sentiment and address potential issues proactively.
- Event Management: Plan and execute company events, press conferences, and promotional activities.
Coordinate with internal teams and external vendors to ensure successful event delivery.
- Stakeholder Engagement: Build and maintain relationships with key stakeholders, including customers, partners, investors, and community leaders.
Manage and respond to inquiries from the public and the media.
- Monitoring and Reporting: Monitor media coverage and analyze PR campaign effectiveness using relevant metrics.
Provide regular reports and insights to senior management on PR activities and outcomes.
- Budget Management: Manage the PR budget, ensuring all activities are cost-effective and provide a good return on investment.
Negotiate and oversee contracts with PR agencies and external vendors.
Qualifications:
- Education: Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
- Experience:5+ years of experience in public relations, with a proven track record in managing PR campaigns and media relations.
Experience in a leadership role within a PR team is preferred.
- Skills: Excellent written and verbal communication skills, with the ability to craft compelling messages for diverse audiences.
Strong interpersonal and relationship-building skills.
Proficiency in media monitoring tools and PR software.
Ability to manage multiple projects simultaneously and work under tight deadlines.
Creative thinking and problem-solving skills.
Familiarity with social media platforms and digital communication strategies.
Knowledge of crisis management practices and protocols.
- Attributes: Strategic and analytical mindset.
Proactive and self-motivated.
High level of professionalism and ethical standards.
Ability to work collaboratively in a team environment. - Must be bilingual in Chinese and English, to communicate effectively with Chinese-Speaking clients/internal personnel
Preferred Qualifications:
- Master’s degree in a relevant field.
- Experience in a specific industry relevant to the company (e.g., technology, healthcare, finance).
- Certifications from recognized PR bodies (e.g., APR, CPRC).
