About Evident
At Evident, we are guided by the scientific spirit—innovation and exploration are at the heart of what we do. Committed to making people’s lives healthier, safer, and more fulfilling, we support our customers with solutions that solve their challenges and advance their work; whether it’s researching medical breakthroughs, inspecting infrastructure, or exposing hidden toxins in consumer products.
Previously known as Olympus’ Scientific Solutions Division, we have over 100 years of history in the Micro Imaging Solutions and Test & Measurement businesses, with ~4,300 employees across 25 countries globally. We have six manufacturing facilities and four R&D facilities across Americas, Asia and Europe that enable us to deliver products promptly and efficiently to customers around the world, while developing and innovating products to meet our customers’ needs.
For more information, visit www.evidentscientific.com
Seeking a dynamic Product Marketing Leader to drive innovative strategies and market growth. You will be part of the world class team in delivering superior quality of service to our clients. If you resonate with our purpose to make people’s lives healthier, safer and more fulfilling, join us to build a successful and impactful career!
About the Job
The Product Marketing Leader is a critical role within the Evident Test & Measurement Global Product Management & Marketing (PMM) organization. Reporting to the Director, Global Product Marketing for the assigned business line and region, this leadership role is responsible for driving product marketing efforts, winning go-to-market strategy & tactical execution, customer demand, product vitality and sales growth for the assigned business line and region. The Product Marketing Leader is responsible for assigned product line(s) performance KPIs in their region. This role closely collaborates with our Regional Sales Team, Application Engineering Team, and Global Product Management team.
Key Responsibilities
- Work with Director, Global Product Marketing, as well as other regional Product Marketing Leaders, to coordinate and align winning go-to-market plans/initiatives, activities, and deliverables to the Global PMM team and other management stakeholders. Share and leverage success stories and best practices across the regions efficiently, and scale synergies at the global level.
- Ensure regular engagement and close alignment with Directors, Global Product Management and/or Product Leaders for assigned product line(s). Focus on winning go-to-market strategy & tactical execution, regional product market penetration, sales performance compared to business plan, VoC & VoS feedback related to current products, and initiatives to improve overall product/product line performance.
- Create and communicate annual marketing plans based on market trends, VoC & VoS, sales potentials and competitor analysis.
- Participate actively in the global and regional marketing campaign strategy & tactical process (goals, planning, content creation, execution, KPIs) to drive customer demand (lead generation) and sales growth of assigned product line(s) and related NPI, ensuring proper alignment and execution as products are launched to the market. Coordinate within the Product Marketing team and with other stakeholders (ex. Directors, Global Product Management, Application Engineering team(s), Sales teams and Global MarCom) to deliver against timeline and KPIs.
- Define key market /customer segments for assigned product lines. Identify new market opportunities for business expansion, evaluate market share, and communicate our winning go-to-market value prop & messaging for existing and future products.
- Focus on feeding the development and maintenance of assigned product line(s) Product Road Map(s) (PRM). Work closely with regional sales leadership in order to develop a comprehensive understanding of market conditions, market trends, customer needs (met & unmet), and competitive market intelligence.
- In close collaboration with Global Sales and Global Product Management teams, participate proactively in building relationships with strategic key accounts and opinion leaders who will influence broader market acceptance (such as OEM & Asset Owner who define the to-be testing standards) to drive growth in the long-run and support product development efforts.
- Actively participate with Global Working Group meetings, related processes, and deliverables.
- Provide timely and complete roll-up of regional Product Marketing team activities, KPIs, Problem Solving Process documents, and PDCA Action Plan improvement initiatives.
- Responsible to monitor, optimize and achieve product performance within business objectives. Responsible to analyze actual vs KPIs to identify requirements for improvement. Drive regional solutions to achieve business goals.
Qualification & Experience
- Min Bachelor’s degree in Engineering, Science, or related field.
- Min 5 Years Product Management and/or Product Marketing and/or Sales Experience.
- Demonstrated understanding of the Product Portfolio within the assigned product lines, competitive products, relative market position of Evident at the regional level.
- Experience with NPI activities and driving marketing campaigns.
- Experience with product line strategy development and execution.
Key Skills / Core Competencies
- Knowledge of inspection modalities related to assigned business line.
- Knowledge of the science & technology related to assigned business line.
- Outstanding written and oral communication skills, interpersonal skills in a multi-cultural environment, and an ability to effectively interact at a senior executive level.
- Ability to work collaboratively with cross-functional teams.
- Proficiency in data analysis for strategy development, reporting, and presentation.
- Ability to execute complex mid-to-long term projects according to plan coordinating with a wide range of stakeholders.
- Strong working knowledge of Microsoft Office 365 tools, especially Word, Excel, PowerPoint, Teams, SharePoint.
- Outstanding written and oral communication skills, including English language, strong interpersonal skills and an ability to effectively interact at a senior executive level.
- Demonstrated understanding of targeted markets, customer segments and customer needs for assigned business line within the assigned region.
- Ability to travel within region and globally internationally up to 40%.
