Job Title: Senior Marketing Manager
Location: Ubi
Working Hours: 9am to 6pm, 5 day work week
About Us:
Founded in 2016, Dixmondsg embarked on a mission to redefine hair care in Singapore. From our humble beginnings, we set out to build a strong brand known for excellence in hair care products. Committed to innovation and quality, Dixmondsg combines the latest advancements in hair care technology with natural ingredients to deliver effective solutions for every hair type. Our dedication to creating products that nourish, protect, and enhance hair has earned us a reputation for reliability and results.
Job Description:
We are seeking an experienced and strategic-minded Senior Marketing Manager to lead our marketing team. In this role, you will be responsible for developing and executing comprehensive marketing strategies to drive growth and enhance our brand presence. You will oversee a team of marketers and collaborate cross-functionally to achieve business objectives.
Responsibilities:
1. Strategy and Planning:
- Develop and implement strategic marketing plans to achieve company goals.
- Lead market research and competitor analysis to identify opportunities for growth.
- Collaborate with senior management to align marketing strategies with business objectives.
2. Digital Marketing:
- Oversee digital marketing campaigns, including SEO, SEM, email marketing, social media marketing, and content marketing.
- Utilize analytics tools (e.g., Google Analytics) to monitor and optimize campaign performance.
- Manage website content and functionality using CMS platforms like WordPress, ensuring SEO best practices and user experience optimization.
3. Campaign Management:
- Plan and execute integrated marketing campaigns across multiple channels (online and offline).
- Develop campaign strategies, messaging, and creative assets in collaboration with the creative team.
- Monitor campaign performance and ROI, adjusting strategies as needed to achieve objectives.
4. Team Leadership and Development:
- Manage and mentor a team of marketing professionals, providing guidance and professional development opportunities.
- Foster a collaborative and innovative team environment to drive creativity and excellence in marketing initiatives.
5. Brand Management:
- Maintain brand consistency across all marketing channels and touchpoints.
- Develop and enforce brand guidelines to ensure cohesive brand messaging and identity.
6. Partnerships and Vendor Management:
- Collaborate with external agencies, vendors, and partners to execute marketing initiatives and campaigns.
- Negotiate contracts and manage relationships to ensure quality and cost-effective services.
7. Budget Management:
- Develop and manage marketing budgets, allocating resources effectively across channels and campaigns.
- Monitor expenditures and ROI, optimizing spending to achieve maximum results.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
- Minimum 2 years of Proven experience in senior marketing management roles, with a track record of success in developing and executing marketing strategies.
- Strong leadership and team management skills, with experience in mentoring and developing marketing teams.
- Expertise in digital marketing channels and tools, including SEO, SEM, email marketing, social media marketing, and content management systems (e.g., WordPress).
- Analytical mindset with proficiency in marketing analytics tools (e.g., Google Analytics, CRM systems).
- Excellent communication, presentation, and interpersonal skills.
- Strategic thinker with the ability to translate business objectives into marketing strategies and campaigns.
- Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Strong attention to detail and the ability to multitask and prioritize in a fast-paced environment.
- Knowledge of current design trends, industry developments, and best practices.
Application Instructions: To apply for this position, please send the following documents to [[email protected]]:
- Resume
- Portfolio
- Expected Salary
- Availability
We regret to inform that only shortlisted candidates will be contacted for an interview.
