Job Responsibilities:
- Lead, conceptualise, manage, and coordinate marketing efforts of Executives to promote the venues allocated
- Manage and ensure effective and efficient planning and execution by Executives for all web, SEO/SEM, email, social media and advertising campaigns, including updating of the website
- Suggest benchmark metrics, measure and report monthly performance of all digital marketing campaigns, distribution channel initiatives and access against goals (ROI & KPIs) including end-to-end customer experience across multiple channels and various touchpoints
- Strengthen brand presence and customer relationships through social and earned media, monitoring both outlet and competitors’ presence on social media for performance enhancement
- Identify, cultivate and manage relationships with partners for events and programmes
- Develop and implement innovative community outreach programmes
- Work with the in-house design team and external vendors to develop marketing materials,
- including photography brochures, invitations, EDMs etc
- Cultivate good relationships with a strategic network of relevant media and work with vendors on ad-hoc projects to position the brand(s) at the core of current conversations
- Strategic planning with the Culinary, Event Sales and Operations Team to develop cost-effective and efficient marketing activity calendar
Job Requirements:
- Diploma/Degree in Marketing, Communications, Business Administration or an equivalent combination of education and work-related experience
- 5– 10 years’ experience in Marketing
- Additional exposure in Hotels, F&B, Advertising Agency, or combination of any above are highly desired related industries.
- Demonstrated expertise of online marketing as well as offline
- Creative and on the pulse for new technology trends in the F&B industry
- Proficiency in Excel, Word, PowerPoint; Photoshop skills will be a plus
- Strong communication skills in English.
- Team Player and good interpersonal skills as the role must influence key stakeholders in other departments
- Fundamental project management skills
- Ability to multi-task, prioritise and immediately respond to internal and external key stakeholders in a professional manner that maintains and develops relationships
- Self-starter, problem-solver and able to manage both up and down
- Extremely comfortable in a fast-paced, entrepreneurial environment
