We are looking for Interim Team Lead, Energy Marketing & Communications, Middle East and Asia (6 Months). This position is a temporary opportunity, and its location is Singapore.
Responsibilities:
• In this role you will lead the Area’s marketing and communications activities and act as leader for the Middle East & Asia (MEA) marketing & communications team on an interim 6 month basis.
• The team’s mission is to build awareness for Wärtsilä in focus markets, organise communications to support active market development, increase preference of Wärtsilä’s solutions and services among target customers through locally relevant value propositions and effective use of marketing channels as well as generating leads. The team also supports MEA experts in building thought leadership.
• As team lead, you are responsible for defining the marketing & communications strategy for MEA, including objectives, target groups, key messages, marcom activities, timeline and forecast, covering the full scope of Wärtsilä Energy’s offering.
• You take the lead in defining the MEA marketing & communications plan on Area level and for each focus market. You ensure on-time and on-budget execution of that plan, applying an agile approach that takes into account changing conditions and business priorities.
• As line manager, you act as the MEA marketing & communications team’s first point of contact and coach, aiming at high performance and work wellbeing.
• You make sure the needed analytics and reporting are set up to enable tracking progress and results, aiming to optimise actions based on data and maximising the return on marketing investment. You ensure targets and metrics are aligned with the overall Energy Marketing & Communications goals as well as the MEA Area business objectives and that each team member knows how they contribute to achieving these targets.
• You guide the team and contribute hands-on to the marketing & communications work, leveraging your areas of expertise, including:
• Creating high quality targeted content which clearly communicates the value Wärtsilä brings to the target group. Localising global materials to fit the focus markets' context.
• Planning and executing integrated marketing and communications campaigns leveraging tactics like digital marketing, media relations, events and conferences.
• Supporting MEA leaders and experts in becoming recognised thought leaders in their area of expertise.
• Communicating and sharing success stories and new developments, internally and externally.
• You are a team player who ensures alignment with the Positioning, Solutions Marketing, ES&O Marketing and other Area marketing teams, sharing and adopting best practices and leveraging global materials, channels and campaigns for effectiveness.
• You actively contribute to joint cross-Energy marketing initiatives as part of the Energy Marketing & Communications Management Team.
• You work closely with MEA Growth & Development and Sales (New Build and Services) to get input on market situation, stakeholders to target, customer needs, competitive landscape and role of flexibility in focus countries and participate in developing market-specific value proposition and related messaging.
• You set up and foster a network of creative and communications agencies to support marketing & communications efforts in focus countries.
Requirements:
• A minimum of 5 years working experience in marketing, communications or related work.
• A successful track record in international B2B marketing and communications, expertise in adapting content to local conditions.
• A demonstrated ability for conceptual thinking
• Strong planning, project management and prioritisation skills
• Demonstrated skills of successfully leading cross-regional projects and collaborating in a cross-cultural team
• Skills in leveraging a partner network of creative and PR agencies, striving for high quality and effectiveness.
• Experience in the energy industry and a good understanding of Wärtsilä Energy’s offering.
• Understanding of the energy transition in the Middle East & Asia area.
• Established stakeholder relationships within the Wärtsilä Middle East & Asia organisation.
In addition, an ideal candidate:
• Drives Wärtsilä purpose and demonstrates Wärtsilä values
• Has a business and goal-oriented mind-set
• Inspires people to take action towards the future goal
• Drives results with excellent planning and execution skills
• Is curious to learn and eager to share his / her expertise
