Team Leadership:
● Build and lead a high-performing marketing team that works across a multitude of
different countries, types of events and audiences. Providing direction, guidance,
mentorship, and professional development opportunities.
● Foster a collaborative and innovative culture within the team, encouraging creativity
and cross-functional collaboration.
Marketing Campaigns:
● Lead the conceptualization, planning, and execution of integrated marketing
campaigns across various channels, including digital, social media, traditional
advertising, events, and PR.
● Collaborate with internal and external partners to create compelling content and
creative assets that drive ticket conversion, awareness and engagement
Digital Strategy Development:
● Develop and execute comprehensive digital marketing strategies aligned with the
marketing team, promotion partners and 3rd party contractors. Clear understanding
of target audience insights, and market trends. Identify and prioritise digital channels,
platforms, and tactics to maximise reach, engagement, and ticket conversion. Provide
easy to read reports to the direct report on a weekly basis.
Strategy Development:
● Oversee, develop and refine marketing and brand strategies aligned with the
company and partners overall objectives and market dynamics. Identify emerging
trends, consumer behaviours, and competitive landscape to inform strategic
decisions.
Brand Management ( Multiple Brands)
● Cultivate and maintain the company's brand identity, ensuring consistency across all
channels and touchpoints.
● Develop brand positioning and messaging that resonates with target audiences and
differentiates the company from competitors.
Market Research and Analysis:
● Conduct market research and analysis to identify market opportunities, customer
insights, and areas for growth.
● Monitor and evaluate the performance of marketing initiatives, utilising data and
analytics to optimise strategies and tactics.
Partnership and Stakeholder Management:
● Collaborate with internal stakeholders to develop events, IP & brands in the portfolio.
● Cultivate relationships with external partners, agencies, and vendors to support
marketing initiatives and maximise resources.
Budget Management:
● Develop and manage the marketing budget, ensuring efficient allocation of resources
and adherence to financial targets.
● Track expenses, forecast ROI, and provide regular reports and insights to leadership
on marketing performance and impact
