Immediate Starters Wanted!
The Marketing Communications Manager (6-month fixed term) is part of the APAC Professional (B2B) Marketing Communications team, who is responsible for creating, executing and managing paid acquisition campaigns. The
individual lead data analytics and harness insights to make informed decisions and recommendations across all acquisition channels, to accelerate lead acquisition of healthcare related professionals.
Responsibilties:
Lead Generation
- Build and manage acquisition campaigns across various channels including social, retargeting, SEM, and display to drive revenue and increase ROI.
- Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
- Identify marketing performance issues and undertake root cause analysis with the help of analytics tools such as Google Analytics.
- Communicate complex analyses by developing easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
- Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
- Collaborate with creative and marketing teams to test strategies and innovations.
- Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels
Requirements:
- Minimum 5 years’ experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels, within the healthcare industry
- In-platform execution experience setting up campaigns in Meta ads manager, Google Ads, and Google AdWords.
- Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders.
- Exceptional analytical and critical thinking skills to identify opportunities within complex data and where these can be operationalized.
- Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
- Innovative and creative – continually looking to demonstrate and drive improvement to improve commercial outcomes.
- Self-driven & results oriented.
- Excellent written and verbal communication skills.
- Strong project management skills.
- Bachelor’s degree in Marketing or relevant field.
- The position will be based in Singapore with the flexibility of working from home (WFH) for two days per week.
We regret to inform that only shortlisted candidates will be notified.
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