Report to the Marketing Director to ensure the successful execution of key marketing initiatives, including social commerce store setup, email newsletter management, and project management for new product launches.
Key Responsibilities:
1. Social Commerce Stores:
- Set up and manage social commerce stores across various platforms such as Instagram and TikTok
- Develop and implement marketing strategies to drive traffic and sales
- Monitor store performance and optimize for growth and profitability
2. Email Newsletter:
- Create compelling content for email newsletters
- Plan, execute, and analyse email marketing campaigns
- Monitor key metrics and adjust strategies to improve engagement and conversion rates
3. New Product Launches:
- Project manage the marketing aspects of new product launches under the Anaya brand
- Develop and execute marketing plans, including identifying appropriate sales channels
- Collaborate with cross-functional teams to ensure seamless product introduction
Key Requirements:
- Proven experience in social commerce and digital marketing
- Strong content creation and email marketing skills
- Excellent project management abilities
- Proactive and detail-oriented with strong analytical skills
- Ability to work collaboratively with different teams
- Strong communication and organizational skills
- Proficiency in relevant marketing tools and platforms
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field
- Minimum 6 years of experience in a marketing role
- Demonstrated success in handling projects, managing social commerce platforms and email marketing campaigns
