Job Description
We’re looking for an experienced marketer to join our international marketing team, to lead our marketing efforts across APAC. This role is a full-time permanent role, based in Singapore.
In this role, you will be responsible for developing and implementing regional marketing strategies to drive awareness, consideration and adoption of our solutions for publishers, broadcasters, media buyers and commerce partners through marketing programmes and sales enablement. The successful candidate will work cross-functionally, and partner closely with the commercial teams across the region. They will manage the Associate Marketing Director, Northern APAC and the Marketing Manager, Southern APAC and will work alongside the other members of the APAC and global marketing teams, reporting into the Vice President, International Marketing.
This role requires a talent for building and executing geo-specific strategies against global goals. The ideal candidate has a strong background in the digital advertising industry and/or publishing space, and a drive for delivering integrated marketing programmes and plans that achieve business results.
Essential Duties & Responsibilities:
- Create compelling narratives to engage publishers, broadcasters, commerce partners and media buyers in the APAC region – starting with messaging ideation and leading planning, production and promotion of these narratives;
- Develop regional marketing strategies and lead multidisciplinary regional marketing activities to support local product launches, educate partners and drive adoption of PubMatic’s products and solutions in collaboration with the commercial and marketing teams;
- Lead regionalisation of global themes and messaging for the APAC region – ensuring every programme is relevant;
- Lead campaign activities for the APAC region – including digital campaigns, paid media campaigns, ABM and mailers;
- Organise and execute sponsored and hosted events, both offline and online – actively lead topic and abstract generation, manage all production activities, including speaker and slide preparation;
- Identify and develop content, case studies and proof points for priority products and programs;
- Co-manage local PR agencies to secure coverage across key publications;
- Own the marketing budget for APAC, including planning, goal setting for campaigns, measurement and tracking ROI;
- Own and execute country level marketing plans for SEA, Australia and India, with support from the Southern APAC Marketing Manager.
Personal Attributes:
- Ability to build strong working relationships, especially with local commercial teams;
- Ability to collaborate across functions and regions within a multicultural environment;
- Comfortable multi-tasking, for a variety of stakeholders, in a fast-paced environment;
- Proactive, flexible, quick to adjust, focused on execution and results;
- Comfortable running customer-facing communications.
Skills:
- Fluency in English, (written and spoken);
- Nice to have: Thai, Bahasa Indonesian, Vietnamese or any other Asian language (written & spoken);
- Strong communication and interpersonal skills - written and verbal;
- Digital savviness and experience using different tools and channels such as SFDC, Pardot, Highspot;
- Detail oriented, analytical with strong planning skills;
- Ability to demonstrate a high degree of confidentiality, discretion and professionalism.
Qualifications:
- A bachelor’s degree (or equivalent) in marketing, communications, business or related fields is desirable;
- A master’s degree in marketing or related fields is an advantage.
Knowledge & Experience:
- Minimum 8+ years’ experience running B2B marketing in the APAC region, preferably in a similar position and within a global organisation;
- Previous experience in a technology or SaaS company would be a great advantage, ideally in the media sector.
