Key Responsibilities:
· Ecommerce Strategy:
- Develop and execute ecommerce strategies to drive sales growth and achieve business objectives.
- Identify emerging trends and opportunities in the ecommerce space and recommend new initiatives to capitalize on them.
- Collaborate with cross-functional teams, including marketing, product management, and IT, to align ecommerce activities with overall business goals.
· Website Management:
- Oversee the day-to-day management of the ecommerce website, including product listings, content updates, and user experience optimization.
- Monitor website performance metrics, such as traffic, conversion rate, and average order value, and implement strategies to improve them.
- Ensure that the website is user-friendly, mobile-responsive, and optimized for search engines (SEO).
· Online Marketing:
- Develop and implement online marketing campaigns to drive traffic to the ecommerce platform and increase conversion rates.
- Utilize various digital marketing channels, including email, social media, paid advertising, and affiliate marketing, to reach target audiences.
- Analyze campaign performance data and adjust strategies as needed to optimize results and maximize ROI.
· Customer Experience Enhancement:
- Continuously monitor and improve the online shopping experience to enhance customer satisfaction and loyalty.
- Implement customer feedback mechanisms and utilize data analytics to identify areas for improvement.
- Develop personalized and targeted marketing initiatives to engage customers and drive repeat purchases.
· Sales and Revenue Optimization:
- Analyze sales data and trends to identify opportunities for revenue growth and margin improvement.
- Implement pricing strategies, promotions, and merchandising tactics to maximize sales and profitability.
- Monitor competitor activity and market trends to stay ahead of the competition and capitalize on market opportunities.
