Key Job Accountabilities:
The visual merchandiser contributes to launch development, counter opening, and mega event/popup management, as well as budget control.
Launch Development - Planning
- Manage newness & institutional display design, concept adaptation, order forecast, production and allocation
- Visual – process cropping adaptation, planning with language strategy and validation
- Retro planning – implement launches following marketing calendar in a timely manner
Launch Development - Execution
- Counter update – organize all in store soft merchandising materials to enhance POS retail excellence consistently
- Promotions – execute project management from design, technical input, production, installation, rectification, report & record
- Guideline & Planogram – provide comprehensive display guidelines and planogram for operation team’s (RM / BA / agents) references on floor
- Report – maintain systematic photo report & records for presentation or review use
- Shop visit – conduct market visit in order to experience the execution and VM strategy in person & evaluate competitors’ performance
Counter Opening
- Closely collaborate with Retail Design & Project Coordination teams
- Estimate opening costs of VM collaterals
- Integrate a precise list of VM materials for Project Coordination logistics arrangements
- Customize production of specific staging PLV
- Establish counter opening display guideline (indicating visual plan, PLV display guide and planogram)
- Update VM database, PLV allocation chart and visual list regularly to maintain accurate coverage of future launches
- Function as gate keeper to prevent Retail Design teams from various counter configuration’s development
Mega Event / Popup
- Contribute VM expertise for PR / KOL / media purposed events
- Proceed project bidding to nominate appropriate vendors
- Provide technical and practical advices
- Participate factory check for structural review and QC
- Retail & Merchandising Department
Budget
- Formulate annual budget and review periodically
- PLV development for both newness & institutional
- Counter update cost (visual printing, guideline and installation)
- Promotion cost (design, production, installation and photo shooting)
Requirements:
- Bachelor’s degree or above preferable in Visual Design, Visual Merchandising, Sales, Business, or related discipline
- Minimum 3 years’ experience in visual merchandising, strong in project management, PLV developments in retail business.
- Sense of budgeting
- Proficient in Adobe Illustrator, Photoshop, InDesign, Microsoft Office Excel, PowerPoint and Sketchup
- Motivated, organized and detail-oriented; able to work independently
