Overview of the job:
As SEM Planning Manager, you will grow all aspects of Paid Search activity for one of our biggest regional clients, providing insights, strategy and high-quality deliverables in tandem with the SEO personnel and wider agency team.
3 best things about the job:
- Join one of Singapore's top places to work and to work with an exciting regional client
- Working across a diverse and prestigious set of clients with varying objectives across a mix of performance channels
- Develop your skill set with exposure to media planning and buying process across online and offline and across the region
Responsibilities of the role:
- Responsible for creating, leading and activating the search innovation/test & learn roadmap, that delivers on business goals and takes overall search strategy to advanced level – including but not limited to automation, data driven activation, automated bid management, conversion optimisation etc.
- Lead the end to end search business for the client with a team of activation specialists
- Key POC for client’s regional SEM lead
- Involvement in SEM discussions and conversations with the clients, local and global Wavemaker teams
- Provide campaign level SEM Approach as part of integrated digital strategy to Comms Planning Director
- Understanding of the relationship between Paid Search and other online and offline marketing channels and activities including organic search and ideas for effective coordination
- Monitor and have oversight of paid search activities in all markets
- Complete daily run rates across a variety of accounts with ongoing optimizations, recommendations, and actionable insights and strategic POVs
- Provide on-time and insightful reporting to clients on key metrics and agreed KPIs
- Ongoing client servicing including but not limited to optimisation and campaign progress, prompt response to client and internal questions related to paid campaigns
What you will need:
- At least 5 years of experience in a digital marketing role with a focus on SEM
- Google Ads Search & Google Ads Fundamentals Certification
- Experience in running high-volume campaigns across Google Ads (AdWords), Bing Ads, UAC and Apple Search Strategic mindset to building and deliver bid strategies and attribution models across Google Search Ads 360, Kenshoo etc.
- Proven experience of on-going campaign optimisation to improve business objectives, such as ROAS and CPA. Able to deliver across a range of touch points; sales, store visits, online submissions, downloads etc
- Strong analytical mindset with attention to detail around data, insights and actions
- Great presentation and communication skills
About Wavemaker
We always believe there is a better way to grow our client and our people. We do this by positively provoking growth for our clients and people. We work with clients to help them grow and shape their consumers’ brand decisions and experiences through media, content, and technology.
We have one single attitude – Positive Provocation.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We always make sure we have each other’s backs through our inclusive culture.
We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.
Our attitude of Positive Provocation is enabled by:
- The deep Knowledge we have of our clients’ business
- The confidence to Challenge what’s gone before
- The Support to go further than we thought possible
We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.com, Twitter and LinkedIn.
About GroupM
GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
