COMPANY DESCRIPTION
Mediacorp is Singapore's largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms. Its mission is to engage, entertain, and enrich audiences by harnessing the power of creativity.
We are committed to creating an inclusive and diverse workplace where talent thrives. Our hiring decisions are made based on merit and fit-to-role. If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application. We will be happy to support as necessary.
Thank you for your interest and application to this role. Please note that only short-listed candidates will be contacted.
RESPONSIBILITIES
We are looking for a passionate and analytical Principal Business Analyst to join our growing AI Products & Solutions team at Mediacorp. In this role, you will play a pivotal role in bridging the gap between business needs and cutting-edge AI technology. You will partner with cross-functional teams including engineering, AI science, and product management to translate business objectives into actionable AI solutions that drive strategic growth.
Responsibilities
- Partner with business stakeholders to gather in-depth understanding of their challenges and opportunities
- Collaborate with AI scientists and engineers to identify areas where AI can be leveraged to achieve business goals
- Translate business requirements into clear and concise technical specifications for AI solutions
- Conduct market research and competitive analysis to stay abreast of the latest AI trends and applications in the media landscape
- Develop and document business cases for AI projects, including potential ROI and key performance indicators (KPIs)
- Manage project lifecycles, including requirements gathering, user acceptance testing, and post-launch support
- Create clear and compelling presentations to communicate complex AI concepts to both technical and non-technical audiences
- Monitor and analyze the performance of AI products and solutions, identifying areas for improvement and optimization
- Bachelor's degree in Business Administration, Information Systems, or a related field.
- Minimum 5+ years of experience as a Business Analyst, with a strong track record of success in delivering impactful projects
- Proven experience in working with AI and machine learning concepts
- Excellent analytical and problem-solving skills with the ability to translate complex data into actionable insights
- Strong communication and collaboration skills, with the ability to effectively bridge the gap between business and technical teams
- Experience in project management methodologies such as Agile/Scrum
- Experience in Generative AI is a plus
- A passion for the media industry and a strong understanding of the evolving digital landscape
