Digital Marketing Manager

In this role, you will be responsible for developing, implementing, and managing our digital marketing strategy to enhance our online presence, attract potential clients, and drive growth. You will work closely with the design and sales teams to ensure our digital marketing efforts align with our business goals.

Key Responsibilities:

1. Digital Strategy Development:Develop and execute comprehensive digital marketing strategies aligned with the company's goals.
   Identify and implement growth opportunities across various digital channels.
   
2. Content Marketing:Create and oversee content strategy, including blog posts, articles, social media updates, and other digital content.
   Collaborate with designers, copywriters, and other team members to produce high-quality content.
   
3. Social Media Management:Manage the company’s social media profiles and presence, including Facebook, Instagram, LinkedIn, and other relevant platforms.
   Develop and implement social media campaigns to drive engagement and increase followers.
   
4. SEO and SEM:Optimize website content for search engines (SEO) to improve organic search rankings.
   Manage paid search campaigns (SEM) including keyword research, ad creation, and performance tracking.
   
5. Email Marketing:Develop and execute email marketing campaigns to nurture leads and engage customers.
   Manage email lists, segmentation, and personalization to maximize campaign effectiveness.
   
6. Analytics and Reporting:Track, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics.
   Provide actionable insights and recommendations for improvement based on data analysis.
   
7. Website Management:Oversee the company’s website, ensuring it is optimized for user experience and lead generation.
   Coordinate with web developers to implement necessary updates and improvements.
   
8. Lead Generation:Develop and implement strategies to generate qualified leads through digital channels.
   Work closely with the sales team to ensure effective lead handover and follow-up.
   
9. Budget Management:Manage the digital marketing budget, ensuring efficient allocation of resources.
   Monitor expenditures and return on investment (ROI) for all digital marketing activities.
   Benefits:

• Competitive salary and performance-based bonuses.
• Health, dental, and vision insurance.
• Opportunities for professional development and career growth.
• Flexible working hours and a collaborative team environment.