As a Marketing and Communication Strategist, you will be responsible for developing and implementing comprehensive marketing strategies that align with our business goals. Your role will involve crafting compelling content, managing communication channels, and analyzing market trends to drive brand awareness and engagement.
Key Responsibilities:
· Develop and execute marketing strategies to achieve business objectives.
· Create and manage content for various platforms, including social media, websites, and promotional materials.
· Coordinate and execute brand-themed activities, events, and campaigns.
· Oversee the company's short video, including planning, post-production guidance, and distribution.
· Analyze market trends and customer insights to inform marketing strategies.
· Manage social media resources and integrate marketing resources to maximize impact.
· Write and develop engaging content that resonates with our target audience.
· Collaborate with cross-functional teams to ensure consistent messaging and branding.
· Monitor and report on the effectiveness of marketing campaigns and communications strategies, adjusting tactics as needed.
· Manage budgets and allocate resources effectively to maximize return on investment.
· Stay up-to-date with developments in marketing and communications technology and trends.
Requirements:
· Diploma or higher education in Marketing, Communications, or a related field.
· Minimum 8 years of experience in marketing, communications, and content creation.
· Strong written and verbal communication skills in English and Chinese are required to effectively communicate with our diverse team members and clients, ensuring clear and accurate information exchange across multiple platforms and projects. This is essential for creating and managing bilingual content that resonates with a wide audience and supports our marketing strategies, as well as for conducting comprehensive 360-degree performance reviews.
· Proficiency in office software and auxiliary tools such as Photoshop (PS), Premiere Pro (PR), and Jianying (剪映).
· Strong organizational and project management abilities.
· Creativity and keen attention to detail.
· Ability to work well in a team and manage multiple projects simultaneously.
· Familiarity with digital marketing and social media platforms.
