My client in the social media technology space is looking for an individual to join the team. This individual will be expected to hit the ground running as it will be for a cover position.
We're seeking a Marketing Insights Manager to join the APAC International Marketing Insights team ; This person will be responsible for designing , executing and delivering high impact research both quantitative and qualitative, and be able to translate strategic insights from this work into clear actionable implications for business partners.
Creativity, flexibility , collaboration , a natural curiosity and passion to represent the voice of our audience is a must. This role requires proactivity and thinking on your feet to problem solve so that we are able to execute research with high speed across a breadth of topics and countries and then harnessing the data into insights that can provide value to the audience and business.
RESPONSIBILITIES
Translate key business questions into a holistic learning plan
Design and execute research across foundational understanding of audiences, campaign development, creative and message testing
employing multiple research methods if needed in order to answer the objectives,
Identifying the right respondent recruitment , tradeoffs on selecting countries for fieldwork
Questionnaire crafting
Translate research findings into actionable insights with clear recommendations/implications that motivates people to apply learnings in marketing and across the organization
Work closely with cross functional teams from end to end (Marketing, Creative, Decision Science, Global Marketing Insights teams) - both for crafting research inputs (messages, creatives) but also to embed eventual insights
MINIMUM QUALIFICATIONS
10 years of experience with extensive background in quantitative and qualitative research. APAC regional experience is a must
Experience solving blank slate/undefined problems and well-defined problems with a suitable methodology.
Experience synthesizing insights/learnings from multiple sources to build holistic and compelling recommendations.
Effective communication and presentation skills.
**We regret to inform that only shortlisted candidates will be notified.
EA Reg No: (R1434762), Jessica
Allegis Group Singapore Pte Ltd, Company Reg No. 200909448N, EA License No. 10C4544
