Under general supervision, collaborate closely with Market Managers and cross-functional groups to identify business problems and provide data-driven solutions to optimize go-to-market strategies. Leverage business and brand knowledge to actively investigate the power of micro-targeting, segmentation and personalization to support the Avantor brand, fuel business insight and impact growth. Provide consumer segmentation insights and performance analytics to internal stakeholders who seek a deeper understanding of their target consumers and markets. Equip internal clients and stakeholders with quick, actionable intelligence they need to make informed, data-driven decisions.
What we're looking for:
Education: BE & BS in Life Sciences, MSc and MBA are preferred.
Experience:
- Around 10 years of experience with 2 years in similar job role
- Understanding of the dynamics of the "cleanroom essentials & chemicals”, including regulatory requirements from USFDA, USP, BP, etc.
- Strong interpersonal skill & proficient communication skill for cross functional collaboration.
- Problem-solving attitude, willingness to understand diverse market challenges and derive solutions by inclusive approach.
- Strategic thinking & results-oriented mindset, with a proven track record of delivering consistent high revenue performance and sustainable business growth in a dynamic and competitive environment.
- Willingness to travel for customer meetings.
How you'll thrive and create an impact:
- Market Analysis and Customer Insights:
- Analyze market for thorough understanding of customers, channel partners, suppliers & competition
- Identify key customers’ needs and trends in the biopharma Industry and semiconductor sectors to align portfolio strategies.
- Go-to-Market Strategy:
- Identify and prioritize key product lines for strategic focus based on market demand and growth opportunities.
- Develop country-wise go-to-market strategies for both proprietary branded products and third-party branded products, tailored to the unique needs of each market.
- Train sales teams and channel partners on product attributes and USPs to drive effective selling.
- Driving business result:
- Benchmarking pricing of competitors and develop pricing strategy for the portfolio. Work closely with the commercial team to optimize pricing for big-ticket deals and high-volume products, ensuring competitiveness and profitability.
- Design and implement sales campaigns to enhance market uptake of strategic products and drive revenue growth.
- Be responsible for cleanroom essentials & chemicals revenue and gross margin to achieve assigned revenue target for respective countries.
- Marketing and Demand Generation:
- Collaborate with the marketing communications (MARCOM) team to develop marketing collaterals and multi-channel marketing strategies for demand generation.
- Drive field marketing activities such as road shows, seminars, and trade shows to increase brand awareness and customer engagement.
- Product Lifecycle Management:
- Manage the product lifecycle of strategic products, own up end to end value chain of portfolio. Play key role in critical business initiatives like sourcing, manufacturing, commercializing of products.
- Cross functional collaboration:
- Collaborate with the supply chain team to optimize MTS/MTO strategy.
- Work closely with the global sourcing team to drive efficient supplier and vendor management, optimizing costs and ensuring product quality and reliability.
- Collaborate with QC & Regulatory to support sales team in effective handling of customers’ query or concerns.
- Business review:
- Maintain funnel dashboard from C4C and share on monthly basis with commercials leaders. Conduct periodic reviews with commercial team to align planning & execution.
- Play active role in developing marketing plans, budget plans, and revenue planning.
Direct application link:Careers at Avantor (myworkdayjobs.com)
