We are seeking a highly skilled and experienced Senior Content Marketer to join our team to drive growth in our digital presence across social media and search platforms.
As a Senior Content Marketer, you will play a crucial role in developing and executing our content marketing strategy, aimed at driving engagement, brand and community awareness, and course enrolments.
Key Responsibilities:
- Content Strategy: Develop and implement a comprehensive content marketing strategy aligned with our business goals.
- Content Creation: Produce high-quality, engaging, and relevant content across various formats, including blog posts, articles, social media posts, email newsletters, and more.
- SEO & SEM: Optimize content for search engines and manage paid search campaigns to drive traffic and conversions.
- Social Media Management: Oversee our social media presence, create compelling posts, and engage with our online community.
- Analytics & Reporting: Monitor and analyze the performance of content marketing efforts, providing regular reports and actionable insights.
- Collaboration: Work closely with the marketing team, instructors, and other stakeholders to ensure content aligns with our brand and objectives.
- Content Calendar: Manage a content calendar to ensure consistent and timely delivery of content.
Requirements
- Minimum of 3 years of experience in content marketing and brand growth on social media
- Strong writing, editing, and proofreading skills.
- Proficiency in SEO, SEM, and social media marketing.
- Experience with content management systems (CMS) and marketing automation tools.
- Analytical mindset with the ability to interpret data and generate insights.
- Excellent communication and collaboration skills.
- Ability to generate innovative ideas and solutions.
- Comfortable working in a fast-paced, dynamic environment.
