Responsibilities:
- Marketing content strategy across Bought, Owned & Earned media to capture new opportunities, engage audiences that effectively elevate our value proposition in establishing connections, relationships and rapport in the customers
- Own & collaborate with content marketing team to develop editorial calendar for both internal and external communication
- Manage 3rd parties content partnerships and collaboration
- Research, evaluate and develop understanding of the subject of interest, competition etc. in order to define content and engagement opportunities
- Demonstrate an inherent understanding of content marketing and social media marketing; harness the power of social to deliver against business outcomes
Qualifications
- A 'digital' first mindset and approach is essential and must demonstrate the ability to connect the dots between the channels, the content, and the customers
- Must display a passion for creativity, socially tuned and keen interest in understanding the landscape that businesses operate in
- Comfortable with events management, from conceptualisation to execution
- Strong tenacity, flexible & resourceful to clear roadblocks and maturity to manage stakeholders & external agencies and partners
- Min. 2Year working experience
- Great storytelling, writing, and editing skills with the ability to source stories; ability to read and write Mandarin
- Ability to think, plan and execute through self-motivation and independence navigating in a fluid environment and comfortable working on multiple projects simultaneously in an organized way
