The Marketing Manager directs all markets including contracted, directed or online in both corporate and leisure segments. All sales activities should be managed to maximise revenue for the property. He/She is required to research and deliver strategic sales/business plans, monthly reports, annual targets, budgets, forecasts or other projects.
He/She has to analyse the competition, market trends, guest needs and performance in order to be pro-active and adapt to a changing market landscape. With the information, he/she is able to create new sales plans to improve efficiency of the current ones.
He/She also needs to Use principles of revenue managementand work together with the revenue department. Internally, he/she handles the staffing, training and performance reviews for the Sales Department. Measures are also carried out to enhance the property’s image and high standards are set.
~ Apply systems thinking in problem solving and decision making
~ Conduct presentation to senior management
~ Direct management of crisis situations
~ Drive branding and communication for service excellence
~ Drive service quality and customer satisfaction
~ Innovate customer experiences
~ Lead managers to develop organisational and governance strategies
~ Manage and direct negotiations
