Key Responsibilities:
- Act as a brand custodian for market implementation in compliance with company’s guidelines for brand consistency. Provide strategic and tactical support to the markets and coordinate with external agencies to drive branding, acquisition, usage, and customer engagement.
- Create a centre of excellence for branding, marketing proposition and content in terms of playbooks, tools, guidelines and share of best practices for the region.
- Drive platform regional marketing activities, such as advertising, media, brand and product launches, tactical campaigns etc. This includes developing creative idea and concepts that aligns with company’s marketing strategy and goals.
- Understand the needs of customers, industry trends, and the strategy and tactics of its competitors across the region.
- Work closely with a variety of internal stakeholders to help define and design marketing strategies and communications across the region to ensure alignment of messaging, and success transfer.
- Negotiate and work effectively with creative and media agencies as well as other external vendors to ensure quality execution of marketing programmes.
- Monitor and analyse key performance indicators, track, and optimise allocated regional marketing budget and calendars to measure Return on Investment (ROI) from key campaigns.
Qualifications:
- Degree in Marketing, Communications, Business, or in a related field.
- At least 5 years of marketing or brand management experience in a financial institution or direct-to-consumer business model environment.
- Experience working with creative and media agencies.
- Good understanding of digital banking, cards, and payments – ideally experienced working with the cards team in a bank.
- Excellent communication and presentation skills.
- Excellent analytical and strategic thinking abilities.
- Proficiency in using marketing tools and platforms.
Interested Applicants, please email your resume to [email protected] (R1441955), stating the position as the subject title in the email. All Applications will be handled with strict confidentiality.
