Reporting to the Brand & Marketing Lead and working with a regional team, this role will handle marketing activities across our markets in SEA and Middle East. Your responsibilities will include:
- Executing Through-the-Funnel Marketing Strategies: Developing and executing comprehensive through-the-funnel marketing strategies for audax, focusing on both online and offline advertising, as well as events, with the goal of enhancing brand awareness, reinforcing brand affinity, and driving lead generation.
- Managing LinkedIn Channel & Campaigns: Overseeing our LinkedIn channel by creating and managing organic and paid media campaigns, with the goals of nurturing prospects from awareness to lead generation, increasing follower count and maintaining engagement rates. Developing engaging graphic design content to enhance our presence and interaction on LinkedIn.
- Website and Content Management: Serving as the owner of the company website, overseeing content changes, content marketing (e.g., blog posts, infographics), and refining SEO practices to educate the target audience and build brand credibility.
- Product and Partner Marketing: Collaborating with the sales and product teams to develop impactful product marketing materials and compelling sales tools (potentially with strategic partners), such as whitepapers and pitch decks, to empower the sales team to effectively promote and sell audax's offerings.
- Brand Guardianship: Ensuring the accurate and consistent application of the audax brand across all marketing materials and channels.
This role places a strong emphasis on digital marketing (particularly on LinkedIn), campaign management and graphic design, geared towards enhancing brand awareness and generating valuable leads for audax.
What do you need to be successful in this role?
- At least 4 years’ experience in integrated marketing, especially in Digital Marketing (LinkedIn and Google channels)
- Proficiency in graphic design tools (e.g. Figma, Adobe Creative Suite) to create marketing collaterals
- Bachelor’s degree in business, marketing or equivalent
- Fundamental understanding of analytics tools, metrics and content optimisation
- Able to work in a fast-paced working environment, with excellent stakeholder management skills
- Effectively collaborating and driving impact across cross-functional teams
- Able to independently run multiple projects with a keen eye for details
- Plan and manage budgets, timelines and stakeholder approvals through projects
- Prior experience in a fintech/tech is a plus
