Commercial Strategic and Marketing Excellence Lead, SINGAPORE
Do you have expertise in, and passion for, marketing and digital excellence? Would you like to apply your expertise to impact the lives of patients in a company that follows the science and turns ideas into life changing medicines? Then AstraZeneca might be the one for you!
ABOUT ASTRAZENECA
AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development and commercialisation of prescription medicines for some of the world’s most serious diseases. But we’re more than one of the world’s leading pharmaceutical companies. We are on a journey to bring life-saving medicines to patients. Our role in contributing to decreasing mortality rates globally is clear – shaping the future by spotting a scientifically-led commercial opportunity and acting now to operationalise and scale it.
Our Singapore Marketing Company (SGMC) is responsible for the marketing of our medicines in Singapore. Here you’ll also find colleagues from AstraZeneca’s corporate functions and our Asia and International regions’ sales and marketing teams. As a member of the Singapore Association of Pharmaceutical Industries (SAPI), all of our sales, marketing and communications activities are subject to the SAPI Code of Conduct.
BUSINESS AREA – Singapore Marketing Company, Innovation & Business Excellence
Our team proudly leads the way as the fastest growing pharmaceutical. But we’re not done yet – we’re fearless in setting the direction for a new future to keep progressing for our patients. We’re bringing transformative drugs to those that need them the most by combining continuous new launches with unique solutions across the whole patient journey. It’s how we are able to truly make a difference to the quality of lives and answer huge unmet patient needs. In our ever-evolving and complex markets, it takes entrepreneurial thinking to stay at the forefront. Fusing our diverse minds with local ownership we’re powered with everything we need to shape a new future for AstraZeneca, our markets and our patients.
What you’ll do
You'll lead and facilitate marketing strategy and marketing/digital excellence activities. This includes leading the planning and implementing of all marketing strategy activities and training programs/events related to upskilling of marketers. You'll improve commercial analysis, develop digital capabilities, enhance omni-channel engagement and integrate patient-centric approaches (user journeys to brand plans. Acting as a change agent to drive continuous improvement in marketing and digital capabilities towards a customer centric and high performance culture across organization, you'll collaborate with cross-functional and above country teams to drive excellence in marketing and digital capabilities and create best practices for other countries to follow.
Main Duties & Responsibilities:
- Lead for assessing marketing capabilities of marketers and upskilling of marketing function, and liaison with global marketing excellence.
- Commercial lead for strategic and execution planning process and responsible for cross-functional team’s readiness for all reviews by Asia Area.
- Lead for marketing induction program for new marketers. Responsible for creating/updating content and deliver a meaningful induction program for new joinees.
- Lead for launch excellence activities and tracking of marketing KPIs.
- Prioritization, execution and delivery of Asia Area and countries priorities, including working with the CP to ensure that priorities are set and maintained, including adjusting schedules to preserve the execution of stated and agreed priorities.
- Support the CP to drive cross-functional accountability, including selective assignment of strategic projects partnering with the Leadership Team of an AA market or across AA markets.
- Support market research.
- Lead for patient centric mindset, development of user journeys and integration of patient mapping activities into brand planning and execution.
- Lead for digital capability development. Drive omni-channel capabilities and support brand teams to plan and execute omni-channel campaigns in collaboration with IT.
- Drive insights and analytics capabilities so that marketers make informed choices/decisions based on data from multichannel platforms.
- Lead advance segmentation and targeting (micro-segmentation) capabilities so that marketers can focus on customization and personalization of campaigns for improved and seamless hyper-personalised customer engagement
- Drive continuous innovation and be the change agent to drive continuous improvement in marketing capabilities so that marketers feel confident and comfortable trying new things
- Project manager for select strategic projects.
Essential for the role
- Bachelor’s degree
- You have 6 years of working experience with minimum of 2 years marketing experience in the pharmaceutical, biotech, medical device or healthcare industry.
- Demonstrated good understanding of omni-channel engagement capabilities
- Experience in utilizing latest digital tools & trends to improve customer reach & engagement
- Demonstrated leadership, negotiation and communication skills
- Demonstrated ability to lead and produce results in a matrix environment: “Lead without Authority”
- Demonstrated proficiency in Microsoft Office product suite (Word, Excel, PowerPoint)
Desirable for the role
- Strong strategic thinking and planning capability
- Strategic business consulting experience
- Ability to work collaboratively across different levels and in multicultural work environment
- Ability to foster relationship and influence outcomes
Why AstraZeneca?
At AstraZeneca we’re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There’s no better place to make a difference to medicine, patients and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth and development. We’re on an exciting journey to pioneer the future of healthcare.
So, what’s next?
- Are you already imagining yourself joining our team? Good, because we can’t wait to hear from you.
- Are you ready to bring new ideas and fresh thinking to the table? Brilliant! We have one seat available and we hope it’s yours.
