Digital Product Manager

Job Description
1. Develop Digital Product Proposition:
 Partner with Product to formulate sound digital product proposition that appeals to customers
 Conduct small experiments to assess market acceptance and iterate continuously to achieve the desired outcome

2. Design Customer Journey with data in mind:
 Work closely with a wide range of stakeholders on customer immersions to understand customer job to be done and define a digital experience that truly meet customers’ needs across different digital touchpoints
 Drive customer immersions by listening to customer feedbacks and conduct researches on the best and evolving market practice to define the most efficient/customer-friendly UI experience
 Study customer profile, segment & transactional behaviours. Be prepared to speak to customer to gain a better & deeper insight to the problem statement & opportunity

3. Take charge in Online Channel Share:
 Develop ideas to grow online acquisition channel share by leveraging on our digital platforms
 Analyse and leverage on internal Data to identify areas of opportunities to increase penetration of digital adoption
 Engage Product and Business Analytics on targeted marketing campaigns to target the right customers

4. Drive digital initiatives in the personal investing space:
 Lead/coordinate the development of key digital initiatives with various stakeholders from onboarding till fulfilment.
 Understand market situation and use data to propose enhancement recommendations
 Support post-implementation tasks such as user training to touch-points, production problem investigation and escalation