Our client, a well-known company is looking for candidates for the position of Assistant Manager, Regional Marketing (Hemaetology) position.
Job Scope:
- Product Management & StrategyPlans and prepares new product launch collaterals and annual marketing plans
Conducts analyses required for strategic decision support relating to target markets, market segmentation, SWOT analysis, competitive intelligence, positioning, and others that may be brought about by the market dynamism of the assigned business unit
Conducts gap analyses to identify evidence and proof sources needs to realize full value proposition of product portfolio
Translates science, technology, & customer requirements into marketing messages and product positioning, and communicates clearly with country representatives (sales/marketing people, country heads)
Conceptualizes marketing communication tools leading towards the achievement of the product-specific strategy
Develops high impact marketing and educational programs leading to system and brand conversion
Prepares comprehensive competitive comparison portfolio and communicates clearly to individual country sales/marketing members
Sets up competitive pricing for all products within the assigned Business Unit
- Business DevelopmentActive participation in the design and implementation of approved product initiatives, including launch of new products & services, introducing product enhancements, and coordinating pricing modifications
Identifies competitor activities and develops strategic actions to address them
Provides expert assistance to business partner representatives (distributors/affiliates) as second/third level support, depending on each individual country structure
Support resolution of customer complaints and implements corrective/preventive actions across a professional and timely manner
Drive strategic initiatives with key opinion leaders (KOLs) to support the continuous success of the assigned BU
Deliver comprehensive and highly professional product and marketing training to all affiliates and business partners
Drives the development of appropriate customer / market segmentation, segment-specific value proposition, and associated sales/marketing tools
Organize &/or support regional marketing activities such as seminars, trade shows, etc., as needed
Provides support and guidance to business partners regarding products and market-related issues
- Implementation of favorable conditions towards achievement of team’s overall objectivesBuilds a motivating and encouraging environment in the region and within the team
Suggests and implements plan of actions that will add value to the team’s performance
Accepts other roles assigned that will help improve team’s operation efficiency
- Cross-Functional RoleCross-functional collaboration with intra-/interdepartmental teams to achieve shared goals
Support the new product launch process across SAP
Requirement:
- Bachelor of Science Degree
- Minimum 3 years working experience in the clinical haematology laboratory
- Minimum 5 years marketing experience within the IVD industry
- Strong written & verbal communication
- High level of planning and execution skills
- Understanding of basic financial statements
- Proven analytic skills with ability to understand complex market & product data to produce sound business recommendations
- Ability to analyze & prioritize opportunities and generate proposals further decision-making
- Enthusiastic, self-starter with strategic focus, positive thinking
- General working attitude focused on Integrity, Customer-focus, Accountability, Respect, & Excellence
- Product management experience with MNCs
Thank you for your application and we regret that only shortlisted candidates will be notified.
PERSOL Singapore, PERSOLKELLY Singapore Pte Ltd| EA License No.: 01C4394 | RCB No.: 200007268E |
Patricia Chong Xian Yeong | Registration No.: R21100046
By sending us your personal data and curriculum vitae (CV), you are deemed to consent to PERSOLKELLY Singapore Pte Ltd and its affiliates collecting, using and disclosing my personal data for the purposes set out in the Privacy Policy which is available at www.persolkelly.com.sg I also acknowledge that I have read, understood, and agree to the said Privacy Policy.
