The Opportunity
An opportunity has arisen for a highly motivated and creative Marketing Manager to join the Insuretech team in Asia. The successful candidate will help to plan, organize, and execute innovative digital marketing campaigns across Asia Pacific for its series of digital and live Insuretech Connect events.
About ITC Asia
InsureTechConnect is the largest global gathering for innovation and transformation in the insurance industry. Our flagship event held in Vegas hosts more than 10,000 senior executives across the insurance, VCs and startup ecosystem since 2016. Our Asian edition was launched in 2021 digitally and we ran our first in-person event in 2022. ITC Asia is the region’s largest insurance event - offering unparalleled access to the most comprehensive and global gathering of insurance industry incumbents, tech entrepreneurs and investors.
Over the course of 3 days, the industry will convene to share their insights and trends in the insurance market, learn how to increase productivity and reduce costs through innovation and digital transformation. The result of this gathering will enable you to increase your industry knowledge, improve efficiency and ultimately enrich the lives of policyholders. The superlative networking, with tens of thousands of meetings, is one of the hallmarks of an ITC event.
The Candidate
Supported by the Head of Marketing, the successful candidate will be responsible for the planning and implementation of exceptional marketing campaigns, delivered on time and within budget. The ideal candidate will have brilliant attention to detail, be highly creative and an excellent team player with the ability to manage multiple projects to a high standard. Previous experience of a B2B events role is essential.
Key Responsibilities
- Planning and executing cross-channel marketing campaigns that will deliver sponsors, exhibitors, start-ups and attendees
- Managing and segmenting data, identifying gaps, developing new data sources, and implementing data build and refresh plans
- Using marketing technology to craft exceptional customer journeys and qualify leads
- Overseeing the structure, implementation, and optimisation of sales leads generation
- Developing innovative, revenue-generating ideas to drive leads and attendance
- Providing ongoing and post-campaign effectiveness reports, and recommend ongoing improvements
- Using digital channels and technologies to enhance online presence of the event
- Setting up, maintaining and updating event websites
- Managing the design, production, and distribution of all promotional materials
- Writing and proofing copy for a range of marketing platforms and materials including websites, social media, emails, and brochures
- Continuously analysing marketing metrics to improve campaign performance
- Assisting with the PR activity relating to the conference portfolio, researching material for press releases, and building relationships with relevant press and partners
- Building and managing relationships with related associations, media and start-up partners
- Building and managing relationships with external suppliers and negotiating prices
- Carrying out competitor analysis to identify potential threats and opportunities
- Promoting a culture of testing and change to continuously drive improvement
Knowledge & Experience
- Degree holder in Marketing or equivalent
- Preferably have worked in Insurance sector
- Regional marketing experience would be a bonus.
- A proven track record of implementing successful campaigns for B2B exhibitions and conferences
- Proven use and understanding of CRM databases and segmentation techniques
- Proficient in Microsoft Office programs
- Highly literate in digital marketing practices and channels such as Google Analytics, SEO, PPC, Feathr campaigns and paid and organic social media campaigns
- Experience using a CRM system such as Salesforce and Pardot
- Experience using a website CMS
- Experience on data visualization tools such as Power BI
Personal Attributes
- Can do spirit and attitude
- Passionate about optimizing marketing technology to improve the customer journey
- Enthusiastic and confident attitude with a problem-solving approach to tasks
- Diligent and thorough in approach to projects
- Multi-tasker and able to manage multiple projects simultaneously
- Strong negotiator to breach different stakeholders (both external and internal including clients, vendors, partners and inter departments)
- Reliable and a team player
- Adaptable and flexible in approach
- Results driven
- Strong ownership to drive the launch of a new event brand
- The ability to articulate and be naturally persuasive
- Tech savvy
Skills
- Excellent time management and organisational skills and ability to meet deadlines
- Strong analytical skills to interrogate data, draw conclusions and make recommendations
- Excellent attention to detail
- Strong digital marketing skills with ability to conceptualise and execute digital campaigns independently
- Outstanding copywriting skills with the ability to write clear, concise copy for all forms of marketing communications including emails, brochures, and press releases
- Excellent interpersonal, verbal, and written communication skills
