Overview
We are looking for a dynamic and experienced Brand Executive to join our team. The ideal candidate will have a proven track record in developing and executing successful branding strategies that drive market growth and enhance brand loyalty. You will be responsible for conducting in-depth market research, creating compelling marketing campaigns, and ensuring our brand's voice is consistently represented across all channels. Strong analytical skills, creativity, and the ability to collaborate effectively with various stakeholders are essential for this role. If you are passionate about building strong brands and have the expertise to elevate our brand presence, we would love to hear from you.
Responsibilities
- Conceptualize and create compelling content (including visuals design, copywriting, and multimedia) across all channels, including but not limited to website, Facebook, Instagram, Tiktok. Ensuíe content is aligned with the bíand's tone and style.
- Strategize engaging videography and photography content
- Assist in planning and managing of social media content calendar
- Drive and execute campaigns and initiatives to increase user growth, engagement, brand presence and sales leads
- Track and analyse content performance metrics to assess effectiveness
- Collaborate with cross-functional teams, including sales and creative, to ensure marketing initiatives are cohesive and aligned with the overall business strategy
- Manage the creation of marketing materials (brochures, flyers, sales presentations
- etc) and ensure they are consistent with the brand’s identity and messaging
- Conduct research and curate factual, relevant information that supports the content creation process
- Assist in the planning and liaising with external partners for collaborations and partnership
- Build and maintain partnerships, media/press, KOLs and customer relations
- Assist in client and organic campaigns from start to end, working closely with project managers and content strategists
- Handle customer inquiries from online platforms.
- Conducting competitor analysis and market research to keep abreast of industry trends and news
- Develop and execute email marketing campaigns. Craft engaging email content, manage subscriber lists, and analyze email campaign performance.
Requirements
- Candidate should preferably possess at least a Diploma, Bachelor Degree, Post Graduate Diploma or Professional Degree in Marketing, Advertising / Media or equivalent.
- Display high level of interest and enthusiasm towards the product and service offerings, with a passion to grow our brand
- Ability to create visually appealing content that aligns with the brand’s overall
- aesthetic direction is essential
- Proficiency in content creation and copywriting
- Good command of English
- Self-starter and able to pick things up quickly and independently
- Self-disciplined to complete tasks assigned within deadlines
- Positive attitude, team player, and willingness to learn and grow in the role.
- Ability to manage various tasks at one time and keep track of other tasks.
Plus points if you are:
- Being able to do videography and photography
- Knowledge of design software will be a plus.
- Familiar with the beauty industry in Singapore
