What you'll do:
As a CRM Platform Specialist, you will play a crucial role in building and deploying email, push, and in-app campaigns for various programs. You will be responsible for end-to-end campaign management, including building ad-hoc and automated campaigns within the Braze platforms. Your role will also involve routing campaign builds through necessary stakeholders, tracking campaign status and scheduling on the project board, as well as deploying campaigns in Braze.
- Partner closely with stakeholders from product, technology, engineering, customer experience, partnerships, legal, and research to fulfil strategic objectives
- End-to-end campaign management
- Building ad-hoc and automated campaigns within the Braze platforms
- Routing campaign builds through necessary stakeholders
- Tracking campaign status and scheduling on the project board
- Deploying campaigns in Braze
What you bring:
The ideal candidate for this CRM Platform Specialist role will bring 3 years' experience in CRM operations with an enterprise-level ESP. You should have basic knowledge of lifecycle marketing and experience with audience segmentation tools; Braze experience is preferred. Your ability to manage projects through JIRA or a similar platform will be essential. You should also have basic knowledge of email and push best practices and intermediate skills in Excel. Strong interpersonal and communication skills with an excellent attention to detail are required. Your ability to liaise effectively with creative, marketing, product, and business teams will be key to your success in this role.
- 3 years’ experience in CRM operations with an enterprise-level ESP
- Basic knowledge of lifecycle marketing
- Experience with audience segmentation tools; Braze experience preferred
- Experience in managing projects through JIRA, Monday or a similar platform
- Basic knowledge of email and push best practices
- Intermediate skills in Excel
- Strong interpersonal and communication skills with an excellent attention to detail
- Ability to liaise with creative, marketing, product, and business teams
- Strong team focus with outstanding organizational and resource management skills
- Bachelor’s Degree in Business, Marketing, Communications or related field is required
What sets this company apart:
Our client is a global leader in their industry offering a dynamic working environment where innovation is encouraged. They offer flexible working opportunities along with generous pensions contributions. They are committed to providing training opportunities to ensure their employees are always knowledgeable and up-to-date with industry trends. They are also known for their supportive leadership and commitment to diversity and inclusion in the workplace.
What's next:
If you're a CRM professional looking for an exciting new challenge, this could be the perfect role for you!
Apply today by clicking on the link!
Do note that we will only be in touch if your application is shortlisted.
Robert Walters (Singapore) Pte Ltd
ROC No.: 199706961E | EA Licence No.: 03C5451
EA Registration No.:R22104739 Siti Aishah Binte Jamall Abd Nassir
