A LITTLE BIT ABOUT THE ROLE:
We have a need for an experienced and talented Copywriter to join our dedicated OLIVER onsite team
The successful candidate will be working as part of a growing, on-site team that is challenged to define and evolve the retail customer journey across integrated (ATL and BTL) marketing channels
The Copywriter will be primarily responsible for researching, planning and writing engaging content across a variety of integrated channels.
This role shall require the candidate to have confident writing background, with some experience of content strategy.
WHAT YOU WILL BE DOING:
The successful candidate shall be responsible for:
- Conduct in-depth research into related products and categories to be able to come up with content audit reports, recommended content strategy and define industry benchmarking guidelines
- Planning, and writing highly relevant and engaging content
- Required to work on through-the-line campaigns and social media content
- Ensure content is consistent with a retail voice, style and tone.
- Review existing content (proofreading and editing).
- Analysis of existing global content and categorising to align with applied regional customer journey map
- Conceptualize ideas and develop copy for fast-paced consumer and retail brands across various touch points, including but not limited to ATL, BTL and Digital / Social Media Platforms.
- Able to understand your audience and write in multiple tones of voice and styles for brand and tactical messaging.
- Understand strategy and be an active participant in ensuring the integrity of the project strategy is maintained throughout the creative process
- Ability to demonstrate effective time management - handle and prioritize multiple projects regardless of the inevitable changing scope, timelines, goals, deliverables, etc.
- Work alongside teammates and make sure the solutions meet or surpass clients' expectations and business objectives
- Follow the studio's design and quality check processes, deliver high-quality works
- Work closely with the Account Director, Studio Manager, Art Director, Designers & Art workers in completing and delivering the briefs. Most importantly, not be afraid of liaising/corresponding directly with the Clients and stakeholders (Marketing Team/Merchandising Team)
WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE:
- Strong 3+yrs writing experience, mandatory with solid verbal/presentation skills.
- Experience working on retail brands and focusing on short-form/tactical content.
- Experience in writing long-form content, i.e., with releases, will be a plus point.
- Excellent knowledge of grammar, proofreading and editing
- Ability to ideate, conventionalise and write online and social advertising campaigns.
- Editorial mindset that seeks to understand what audiences consume and how to create content around that understanding
- Time management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales
- Ability to brainstorm ideas and see them through to detailed execution
- Strong time management skills and the ability to be self–directed.
A LITTLE BIT ABOUT US:
OLIVER provides clients with dedicated agencies. We do this because we believe the traditional agency model is not fit for the speed of modern marketing. Businesses want, and rightly demand, the same quality of strategic and creative thinking the traditional agency provides, but at a speed that befits how they now work.
The traditional agency outside-in model means that huge quantities of time are wasted in the back and forth and linear processes between agencies and clients. OLIVER agencies come to the client, live inside their office and solve their problems collaboratively.
OLIVER agencies are strategic and creative, whilst being agile and adaptive. They cover the full range of integrated marketing, but at the speed that businesses now demand. We allow our clients to work in real time. Creating better work, at pace.
OUR VALUES AND HOW TO LIVE THEM:
Ambition – you look for opportunities to deliver greater value to those around you.
Imagination – you identify a range of solutions to problems.
Inclusion – to be actively pro-inclusive and anti-racist across our community, clients and creations.
Inspiration – you lead by example and encourage others to do the same.
Learning – you have excellent listening skills that helps you to learn from our clients and those around you.
Results – you accept responsibility for your actions.
We've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far reaching action on DE&I in the sector. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle.
Inside Ideas Group and its’ affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected. All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.
