As Licensing Manager for Asia Agent Markets, the candidate will lead development and execution of a commercial growth plan for Licensed Consumer Products business with Hasbro’s appointed local licensing agents in Hasbro’s Asia Agent markets, driving accelerated growth and delivery of agreed financial targets as well as local, regional and hub OneVoice projects and brand objectives. The Licensing Manager will report directly into the Licensing Director for APAC (Excl Greater China) based in Singapore.
Job Description
- Develop and lead trustful and profitable long-term partnerships with each local licensing agents, continuously challenging them on delivering against agreed local business growth plans.
- Position Hasbro as a priority licensor of choice in each local licensing agents’ total multi-licensor portfolio.
- Represent Hasbro as a licensor of choice to key local licensees and retail partners, participating in strategic meetings and positioning the local licensing agent as a strong point of contact and in-market executor.
- Ensure the local licensing agent identifies and converts new category partners and business opportunities across Hasbro’s attractive brand portfolio including properties like Peppa Pig, Transformer, My Little Pony, Furby, Monopoly as well as Wizards of the Coast properties (Dungeons & Dragon, Magic the Gathering) amongst others.
- Keep on top of licensing agents to manage licensees for assigned categories including deal negotiation, relationship building, marketing and distribution strategies, product portfolio development.
- Manage internal stakeholders to move local deals to full execution.
- Regular monitoring and analysis of market and media data and insights – directly and through the local licensing agent.
- Develop and execute "go-to-market" strategies by using market/category knowledge and account plans to maximize short and long-term growth – directly and through the local licensing agent.
- Tailor strategy by market without a one size fit all mindset.
- Represent global and regional partners locally, to improve distribution opportunities and cross-category retail executions.
- Creation and localization of best-in class pitch decks and presentations – directly and through the local licensing agent.
- Ensure regular communication and presentation of plans to both internal and external stakeholders.
- Monitor and work against financial targets and budgets, holding the local licensing agent accountable for delivering against those agreed financials.
- Manage the review of locally assigned sub-representative agreements – renewals and any changes required, in alignment with the Licensing Director.
- Contribute to annual budget planning and quarterly forecasting process; support reporting and cash collection process for assigned categories and partners.
- Contribute to developing ongoing improvements to ways of working that can benefit the region.
- Support trade show and summit preparation; keep current with industry trends and developments through networking, attending trade shows and industry functions.
Skillsets & Qualifications
- Minimum bachelor’s degree and 5+ years of progressive experience in brand licensing, product or brand marketing, sales or retail environment.
- Experience at a licensing agent and/or in management of a licensing agent is a plus.
- Deep knowledge of managing external teams is a plus.
- Action orientated, self-motivated and organized sales professional with demonstrable business acumen and excellent negotiation skills.
- Superb presentation, storytelling and networking skills.
- Strong analytical and financial skills.
- Pragmatism: Ability to adjust priorities and operate in a fast paced and fluid environment.
- Proactive and independent
- Team player with hands-on mentality, strong integrity and business ethics.
- Creativity, enthusiasm and passion for brands and affinity for core target groups (children, family, fans)
- Ability to challenge and bring new ideas and thinking to the business.
- Clear, persuasive, verbal and written communication skills in English.
- Power Point, Excel, Microsoft Teams skills are mandatory.
