Position Overview: We are seeking a skilled and experienced Google Ads Specialist to join our dynamic marketing team. The ideal candidate will have a proven track record of managing effective Google Ads campaigns with a focus on maximizing ROI and driving conversions. You will be responsible for overseeing our Google advertising strategy, from conception to execution and analysis.
Key Responsibilities:
• Develop, implement, and manage Google Ads campaigns, including search, display, and video ads
• Conduct keyword research and selection for pay-per-click (PPC) campaigns and SEO initiatives
• Analyze campaign performance and adjust strategies to maximize return on ad spend (ROAS)
• Manage a substantial advertising budget effectively, ensuring maximum ROI.
• Monitor and report on campaign results, providing actionable insights and recommendations
• Stay up-to-date with the latest Google Ads features and best practices
• Collaborate with other marketing team members to align Google Ads strategies with overall marketing goals
• Ensure all Google advertising initiatives align with brand messaging and company objectives
Qualifications:
• Proven work experience as a Google Ads Specialist or similar role
• Solid understanding and experience with Google Ads (including search, display, and YouTube)
• Experience managing $30,000 - $50,000 advertising budget with a focus on delivering 4-5x ROAS
• Strong analytical skills and experience with Google Analytics and other relevant tools
• Ability to translate complex data into actionable campaign improvements
• Strong attention to detail and ability to work under tight deadlines
• Strong verbal and written communication skills
• Bachelor's degree in Marketing or relevant field
• At least 2 years of professional working experience in Google Ads or PPC advertising
