As a Senior Product Monetization Associate, you will be responsible for driving the successful monetization of our products and solutions in global market. This role requires a strategic mindset, analytical skills, and a deep understanding of the competitive landscape.
Key Responsibilities:
1. Competitive Analysis:
- Conduct in-depth market research to understand the competitive environment, customer needs, and industry trends.
- Analyze competitor offerings, pricing, and go-to-market strategies to identify opportunities for our products.
- Provide insights and recommendations to the product development and marketing teams to enhance our competitive positioning.
2. Product and Solution Portfolio Management:
- Collaborate with the product management team to design the optimal product and solution portfolio for the Singapore market.
- Develop pricing strategies that balance profitability, market competitiveness, and customer value.
- Evaluate and recommend product enhancements, new features, or new products to address evolving customer requirements.
3. Monetization Strategy:
- Develop and implement effective monetization strategies, including pricing models, subscription plans, and revenue-generating initiatives.
- Coordinate with the sales, marketing, and operations teams to ensure seamless execution of the monetization plans.
- Monitor market performance and customer feedback, and adjust strategies as needed to optimize revenue and profitability.
4. Cross-functional Collaboration:
- Work closely with the product, marketing, sales, and customer success teams to align on monetization priorities and ensure a cohesive customer experience.
- Communicate insights and recommendations to senior management to support strategic decision-making.
- Contribute to the development of business cases, forecasting, and reporting to measure the effectiveness of monetization efforts.
Qualifications:
- Bachelor's degree in Business, Marketing, or a related field; an advanced degree is preferred.
- Minimum 3 years of experience in product management, marketing, or monetization, preferably in the technology or software industry.
- Strong analytical and problem-solving skills, with the ability to leverage data to drive informed decision-making.
- Excellent communication, presentation, and stakeholder management skills.
- Familiarity with the competitive landscape and market dynamics in the Singapore technology sector.
- Proficiency in using data analytics tools and business intelligence software.
If you are passionate about driving the commercial success of innovative products and solutions, we encourage you to apply for this exciting opportunity.
